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July 21, 2016
Throughout the last week, there have been so many questions about how brands can best capitalize on Pokémon GO,...
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July 19, 2016
I recently had the opportunity to attend NYC Media Lab’s IoT Media Mash. The goal was to immerse myself in the...
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July 14, 2016
Sharon Jones (far right), taking part in PRSSA Diversity in Public Relations panel discussion. The other day I was out...

Special Reports

The shift in consumer beliefs, attitudes and behaviors that began influencing the food industry in recent years has grown from relatively isolated rumblings into a full-on, seismic event.

At the core of this evolution are the Food eVangelists, a powerful global group who want to impact the way food is raised, packaged and sold and are committed to sharing their opinions with others.

Men are idiots. Right? Of course not. Everyone knows that men are far more multifaceted than a marketer’s PowerPoint presentation would suggest. But when it comes time to set strategy and brand direction, many marketers fall into timeworn, comfortable—and dangerous—habits.

Dynamic business environments and cultures of continuous change are the new normal for large organizations. This trend will only accelerate and, as a result of this omnipresent paradigm, Ketchum Change surveyed over 500 leaders of large corporations within seven countries to gain insights on how change has affected the people who feel it most–employees.

Welcome to the 2015 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of more than 6,000 people in 12 countries regarding effective leadership, effective communication and the intrinsic link between the two.

Welcome to the 2014 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of over 6,500 people in 13 countries on five continents regarding effective leadership, effective communication and the intrinsic link between the two.

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Videos

KLCM 2014

How PR serves a social purpose by enhancing leadership through the power of communication.

Ketchum's PR Analytics Offering

Ketchum Global Research & Analytics (KGRA) offers cutting-edge analytic modeling techniques.

60 Seconds with Ketchum: Changing Forms of Communication

Recommendations on creating a goal-orientated, engaging, authentic social media strategy.

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