Insights

Home > Insights

Ketchum Blog

gr-2-lin.jpg
May 23, 2016
The CMO Club regularly brings marketing executives together in a forum that encourages knowledge exchange and...
ThinkstockPhotos-478619105-1024x717.jpg
May 19, 2016
More than 11,000 people and 650 startups recently attended the Collision Conference in New Orleans, making it the...
deb-cmo-blog-post-final.jpg
May 17, 2016
The Spring 2016 CMO Club and Inspiration Summit, a two-day gathering of CMOs in New York, was the perfect venue to gain...

Special Reports

The shift in consumer beliefs, attitudes and behaviors that began influencing the food industry in recent years has grown from relatively isolated rumblings into a full-on, seismic event.

At the core of this evolution are the Food eVangelists, a powerful global group who want to impact the way food is raised, packaged and sold and are committed to sharing their opinions with others.

Men are idiots. Right? Of course not. Everyone knows that men are far more multifaceted than a marketer’s PowerPoint presentation would suggest. But when it comes time to set strategy and brand direction, many marketers fall into timeworn, comfortable—and dangerous—habits.

Dynamic business environments and cultures of continuous change are the new normal for large organizations. This trend will only accelerate and, as a result of this omnipresent paradigm, Ketchum Change surveyed over 500 leaders of large corporations within seven countries to gain insights on how change has affected the people who feel it most–employees.

Welcome to the 2015 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of more than 6,000 people in 12 countries regarding effective leadership, effective communication and the intrinsic link between the two.

Welcome to the 2014 Ketchum Leadership Communication Monitor (KLCM), exploring the perceptions of over 6,500 people in 13 countries on five continents regarding effective leadership, effective communication and the intrinsic link between the two.

Pages

Videos

KLCM 2014

How PR serves a social purpose by enhancing leadership through the power of communication.

Ketchum's PR Analytics Offering

Ketchum Global Research & Analytics (KGRA) offers cutting-edge analytic modeling techniques.

60 Seconds with Ketchum: Changing Forms of Communication

Recommendations on creating a goal-orientated, engaging, authentic social media strategy.

Pages