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Posts:April 2017

Is There Public Permission for Technological Innovation in Food?

by Melissa Kinch | April 27, 2017

From feeding a growing world population with the same land and resources, eliminating food waste, improving nutrition for people everywhere, and reducing farming’s environmental impact, our world has a lot of food challenges on its plate.

The Evolution of Data in PR: From Analysis to Synthesis

by RP Kumar | April 26, 2017

Data is no longer a “nice to know” topic – it is now established at the very frontier of PR, and those who truly understand how to use it to drive client programs will be able to succeed by orders of magnitude over those who don’t. It’s also fair to say that we in PR […]

Managing Millennials: Listen More

by Jacquie McMahon | April 24, 2017

It’s no secret employers are eager to understand how to engage the Millennial generation taking over their workforce. In a time and industry increasingly focused on diversity and inclusion, we cannot forget the crucial role that age plays. Different generations provide opportunities for fresh perspectives and diversity of thought and, perhaps more notably, a need […]

Easy to Criticise – Harder to Get It Right

by John Bailey | April 21, 2017

Now that the dust is settling on the United Airlines saga, what else is there to say about this latest example of the power of unhappy customers armed with smartphones to turn a badly-handled service issue into a full-blown reputation firestorm? This one ticked all the boxes, with screaming headlines, stern editorials, social media memes, […]

Earth Day: Three Ways to Start Engaging Digitally on April 22

by Kylie Hennagin | April 20, 2017

We have been celebrating Earth Day for 47 years and, over time, more and more people have been engaged in raising awareness for the need to be conscious about our planet and taking action to preserve it. But the earth is too fragile for us not to think that Earth Day should be every day. […]

Community Management: The Right Way to Engage Consumers

by Kelsey Fleury | April 18, 2017

As a professional who manages communities across an array of brands and industries, I’ve seen my fair share of questionable behavior. I’ve been tasked to cover a wide range of responses—from Twitter trolls taking over your notifications to someone just dropping by to say they love a product—I’ve experienced it all. The biggest lesson learned […]