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Posts:January 2012

Is the Media a Trend Setter?

by Dale Bornstein | January 31, 2012

Murse, short for “man purse” and mewelry, short for — you guessed it — “man jewelry” are recent additions to the lexicon being used to describe the latest trends in men’s fashion and style, according to Jenna Bush Hager, special correspondent for the Today Show. But her oh-so-trendy cohorts were not buying it. “C’mon” said Al […]

The Sustainable Choice — Changing the Way Consumers Think

by Meg Morgan | January 30, 2012

Sustainability reports are not new. Companies perceived by the public as having the greatest impact on our environment and society have been producing these reports for years – and usually they show an incremental improvement in their environmental impact over the years – as you’d expect. The purpose and quality of these reports also varies […]

Engineering Creativity

by Barri Rafferty | January 26, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. If I could trade jobs with anyone in the world, the CEO of IDEO, Tim Brown, would be high on the list. He runs a global design consultancy that creates products, services, spaces […]

Shaping a New Communications Model – Silence is Golden

by Rob Flaherty | January 26, 2012

This post was first published on CNBC.com. It might sound heretical for a leader of a communications firm to suggest it, but lately I’ve been thinking that a lot of big brands and companies should take a vow of silence. Not forever, but at key moments in time. In this era of radical transparency, rather […]

Digital Crisis – How to Make Likes Stronger than Fails?

by Wallace Baldo | January 26, 2012

Many social media crises could be averted or diminished. Digital communicators and marketers certainly know several tips about how to avoid one of the greatest fears of customers: the infamous “fail” hashtag, which inhibits investment and undermines reputations. But when a crisis happens, how to ensure that the damage is the lowest possible?

World Economic Forum: The Need for Major Change

by Barri Rafferty | January 25, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. Going with the flow has become my mantra at Davos. After starting the day with a change of plans when my car got stuck in snow and I unexpectedly met some people who […]