Filters

Posts:Events

Super Bowl 2022 LA

Super Bowl 2022: The New Normal

by Patrick Wixted| January 20, 2022

Super Bowl 2022, the sports and cultural event of the year, is squarely on the horizon, but sunny LA is getting a bit clouded due to Covid-19 concerns caused by the Omicron variant. As my esteemed colleague Lisa Sullivan indicated in her blog post about CES, Omicron isn’t delaying our return to normal, it’s accelerating […]

Marketing Influencer Strategy

Seven Things I Learned at NRF 2022

by Abby Lovett| January 19, 2022

I picked my eight-year-old daughter up from a playdate the evening before I departed for NRF 2022, “Retail’s Big Show.” As they were parting ways, my kiddo and her friend exchanged avatar information. When I asked her buddy why she had decided to go with an avatar that is a mustachioed man in a Hawaiian […]

Hitting Reset on CES 2022

Hitting Reset on CES 2022

by Lisa Sullivan| January 4, 2022

What Will This Week’s Show Teach Us About the Year Ahead for the Technology Industry? CES has long been viewed as a bellwether for the technology industry. In boom years, the Convention Center and surrounding hotels have been bursting at the seams, and the residents of Las Vegas welcomed us with open arms.  Hopes were high that CES 2022 would mark a major […]

Show Up. Stand Up. Why Values-Based Leadership is the New Normal

Show Up. Stand Up. Why Values-Based Leadership is the New Normal

by Mike Doyle| November 9, 2021

Looking at the year ahead and the powerful mix of opportunities and obstacles, the real new normal is that there isn’t one. How we as marketers and communications professionals tell our brand stories and showcase values-based leadership is more important than ever.   During AMA’s Coffee Break series, two leaders at Ketchum and I took time […]

Money20/20

Money20/20: The Tipping Point for Fintech Is Already Here

by Becca Cooper| November 4, 2021

Last week, after a two-year break, 8,000 fintech professionals gathered again at Money20/20 in Las Vegas. The energy of the event was more than just delight at being IRL — it was excitement and awe at how much fintech has exploded in the last two years. Unlike years past, 2021 felt as if it was […]

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]