Filters

Posts:Events

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]

True Equity Means Accessibility for All

True Equity Means Accessibility for All

by Katy Thompson| August 5, 2021

Last week marked the Americans with Disabilities Act anniversary – a law signed 31 years ago as a result of a decades-long fight from the disability advocacy community that legally recognized for the first time the exclusion of people with disabilities as discrimination. To mark this historic date the FDR Memorial Legacy Committee held its […]

Cannes Lions 2021- The View from the Jury - Photo of lion looking up

Cannes Lions 2021: The View from the Jury

by Sabine Hückmann| July 13, 2021

As a member of the Cannes Lions 2021 PR Lions jury, I was able to take a close look at some outstanding work that reflects the state of our industry at this strange moment in history. Though I didn’t have the opportunity to travel to Cannes in person, what I learned serving virtually was just […]

The Tokyo 2020 (Yes, 2020) Olympics Countdown is On!

The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!

by Gabrielle Scheder-Bieschin| June 24, 2021

After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]

Communications Measurement Trends from AMEC Summit 2021

Communications Measurement Trends from AMEC Summit 2021

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]

The Year of the Employee Infuencer - Screen grab with lineup of speakers

The Year of the Employee Influencer

by Tamara Norman| April 27, 2021

A year into the pandemic, employees aren’t “returning” to work—they’re redefining it. In this charged environment, the dual role of the workforce as both audience and advocate has never been more crucial. Whether these key stakeholders work on the front line, in the back office or what may now be a permanent home office, employee […]