Like a mirage, the capital of the emirate of the same name emerges from the surrounding desert: Dubai. It is known as the “city of superlatives”, this artificially created metropolis on the shores of the Persian Gulf. It is home to the world’s tallest building, the world’s biggest shopping center, and the world’s largest artificial […]
There have been three, major events so far this year for big brands and brand marketing — CES, the Super Bowl and the Grammys – and Ketchum and its clients have been involved with all three with successful, high-profile campaigns. Having just returned from a week in Los Angeles that included a media day at […]
One of the biggest challenges of working in PR is explaining to your parents exactly what it is you do and, in my case, why. The usual definitions fall short, and PR people themselves can rarely agree. Get ten of us in a room and ask what we do, and you’ll get 20 different answers. […]
I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]
Since 2007, when Brazil was announced as the host country for the 2014 World Cup, I (as a Brazilian and a soccer fan) longed for the opportunity to watch a World Cup match of the Brazilian team in my home country. The World Cup, first and foremost, is a celebration of the most popular sport […]
Remember how I told you about the #EBookInADay initiative I led through CIPR in partnership with the University of Solent? The book, P2P PR, has now been completed and I’m pleased to share the outcome with you. First, let me give you a little recap on what this project entailed: #EBookInADay The purpose of this […]
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