Having recently attended the annual M2Moms Conference in New York, I was very impressed not only by the presenters and their materials, but by the prestigious and exciting array of brands that were in attendance. As moms’ buying power and influence only continue to grow, they are a primary audience for both big and iconic […]
In the lobby of our New York office, the wall is painted with large green letters that read, “We Are Ketchum.” When I worked here more than 14 years ago, it was our rallying call. Returning as a boomerang, it was instantly clear that aside from those words, our logo and a few familiar faces – […]
While the average Q&A lasted about 30 minutes due to the large number of people in attendance, somehow it still felt as though this was an intimate lunch where advice was exchanged amongst close friends. It is that generosity and openness of powerful women to mix and mingle, share stories and help each other make […]
One of the greatest songwriters in music history was recently awarded the Nobel Prize in Literature. Minnesota native Robert Allen Zimmerman, more popularly known as Bob Dylan, truly is a Nobel laureate on the stage. When putting pen to paper, he understands his gift – to tell a story and paint a picture with words. […]
Trends, hot topics and observations from nutrition experts around the globe… In this issue of Borderless Nutrition News, Ketchum reports on trends from the 2016 Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE®) hosted October 15th-16th in Boston, MA.
Over the last few years, storytelling has become one of the most frequently used buzzwords in PR. The accepted wisdom now seems to be that, the future of communications lies in storytelling – and PR owns that expertise.