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Posts:October 2016

Marketing to Moms: Five Emerging Opportunities

by Kelley Skoloda | October 31, 2016

Having recently attended the annual M2Moms Conference in New York, I was very impressed not only by the presenters and their materials, but by the prestigious and exciting array of brands that were in attendance. As moms’ buying power and influence only continue to grow, they are a primary audience for both big and iconic […]

My New Healthcare Journey Begins in a Familiar Place

by Tom Jones | October 27, 2016

In the lobby of our New York office, the wall is painted with large green letters that read, “We Are Ketchum.” When I worked here more than 14 years ago, it was our rallying call. Returning as a boomerang, it was instantly clear that aside from those words, our logo and a few familiar faces – […]

15 Insights from the Fortune Most Powerful Women Summit

by Barri Rafferty | October 26, 2016

While the average Q&A lasted about 30 minutes due to the large number of people in attendance, somehow it still felt as though this was an intimate lunch where advice was exchanged amongst close friends. It is that generosity and openness of powerful women to mix and mingle, share stories and help each other make […]

Four Things Content Strategists Can Learn from Bob Dylan

by Shawn Paul Wood | October 25, 2016

One of the greatest songwriters in music history was recently awarded the Nobel Prize in Literature. Minnesota native Robert Allen Zimmerman, more popularly known as Bob Dylan, truly is a Nobel laureate on the stage. When putting pen to paper, he understands his gift – to tell a story and paint a picture with words. […]

Borderless Nutrition

by Jaime Schwartz | October 20, 2016

Trends, hot topics and observations from nutrition experts around the globe… In this issue of Borderless Nutrition News, Ketchum reports on trends from the 2016 Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE®) hosted October 15th-16th in Boston, MA.

Don’t Let Storytelling Become a Fantasy

by Petra Sammer | October 19, 2016

Over the last few years, storytelling has become one of the most frequently used buzzwords in PR.  The accepted wisdom now seems to be that, the future of communications lies in storytelling – and PR owns that expertise.