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Posts:May 2015

On Giving Back

by Barri Rafferty | May 29, 2015

Last night, I was honored and privileged to receive the John W. Hill award at the annual Big Apple Awards hosted by the New York Chapter of the Public Relation Society of America. It was a humbling experience and a moment to reflect on my career and what is important to me. My role models […]

Is The Jingle Really Dead?

by Marcus Peterzell | May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

10 Tested Tips for Time Management

by Kelley Skoloda | May 27, 2015

As Seen In … BlogHer As a mom of two active kids, wife of someone who owns his own business, published author, daughter, sister, aunt and traveling career women, time is at a premium for me, like I’d bet it is for you. In fact, we are not alone. Several years ago, a book titled […]

10 Tips: The Social Media Landscape in China

by Stephen Waddington | May 22, 2015

The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey. What if a single social media platform integrated commerce, location, messaging, and social networking? […]

Winning At Meetings: 7 Tips For Standing Out Without Falling Down

by David Gallagher | May 20, 2015

A lot – perhaps most – of what we learn at work comes by trial and error. Learning the hard way. On the job training. Over lunch with a client not long ago, we discussed the things we wish we had learned earlier in our careers that could have helped us later avoid awkward moments […]

The Trouble with Good Old Sex

by Geoffrey Rowan | May 19, 2015

Marketers have a sex problem. They slather it liberally onto any brand surface where it might stick – the ultimate consumption aphrodisiac. No one gets fired from a marketing job for saying, “sex sells.” But at the same time, they ignore or alienate the source of half of all U.S. household spending because sexy older […]