Posts:September 2020

Hispanic, Latino, Latin(x), Spanish: Clarifying Terms for Hispanic Heritage Month

by Giannina Seaman| September 18, 2020

Saludos! For many years I identified as Hispanic, and, as I got older and more informed, I navigated toward now identifying as Latina. My reasons for changing how I identify are part political—regarding the origins of how the term Hispanic came about—and part personal: I am from Latin America—specifically Peru—and found that calling myself Latina […]

Five Trends That Will Define UNGA and Climate Week 2020

by Jonathan Younger and Kenya Alvarado| September 17, 2020

We recently made the case that this year’s historically unique United Nations General Assembly (UNGA) and Climate Week—set to kick off later this week—presents a one-of-a-kind opportunity for companies to assess and clarify their purpose strategies and define their roles in the post-COVID global recovery. As a microcosm of the challenges the world is facing […]

Food Brands Must Capitalize on the Closing Window for Cooking and Baking at Home

by Alison Borgmeyer, MS, RD| September 15, 2020

Don’t blink or you’ll miss the latest changes in pandemic-related food and beverage habits. But one thing remains certain: Brands need to diversify how consumers can buy their products. Those that are best able to be nimble among ecommerce channels, foodservice/B2B and retail grocers will succeed, while those that falter will lose to private label […]

Listen or Lead? UNGA and Climate Week Offer a Moment to Assess a Company’s Purpose

by Jonathan Younger and Kenya Alvarado| September 10, 2020

As the global COVID-19 pandemic forces agenda-setting conferences to go virtual, this year’s United Nations General Assembly (UNGA) and Climate Week—beginning Sept. 18—offers a pivotal moment for companies and brands to assess the strength of their purpose strategy and their ability to meet the challenges of a global recovery. Historically each fall, leaders in sustainability […]

How Instagram Is Easing the Consumer Path from Engagement to Purchase

by Amit Wadehra| September 9, 2020

You’ve undoubtedly experienced it yourself: Consumers are spending ever-increasing time on social media, especially during the COVID-19 pandemic. While social media usage was expected to rise in 2020, daily time spent has seen an even larger rise from forecasts than expected: U.S. adults will spend on average seven more minutes per day on social media […]

HBCU Week: Investing in the Future of Black Students

by Ketchum| September 3, 2020

HBCU Week Foundation is an organization set up to encourage high-school aged youth to enroll into HBCUs, provide scholarships for matriculation and sustain a pipeline for employment from undergraduate school to corporate America. Since HBCU Week started in 2017, more than 2,000 on-the-spot college acceptances have been given to students, and over $5M in scholarships […]