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Posts:Technology

Time to Shift Gears on the Driverless Car?

by Lisa Sullivan | April 10, 2017

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B. That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views […]

Convergence: Automotive and Tech Are Now Inseparable

by Natalie Kumaratne | February 12, 2016

We’ve come to a place where your most treasured possession may not sit in the garage, but might park in your pocket. It’s no longer a matter of horsepower, fuel efficiency and number of cup holders, but rather how well your car can connect to your phone, sync up with your home monitoring system and […]

Here Comes the Future: 5 Technology Game-Changers That Will Transform the World in 2016

by David Vindel | December 16, 2015

Remember the words “disruptive technology?” Every entrepreneur, business and technology firm used these words to help them advance their business and source funding, it was the crux of their elevator pitch. Today, these words are redundant. Technology has disrupted everything from the way we interact with companies, consume, communicate, buy and sell. But rest assured, […]

SXSW 2015 Survival Guide

by Brad Simon | March 11, 2015

A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference promises to be the biggest and most diverse yet and, luckily for me, I’ll have a front row seat (or […]

CES Insights: A PR Pro’s Lessons from 2015 to Get You Ready for 2016

by Jared Leavitt | January 16, 2015

As Seen In… The Access Point. This is not going to be another post about the major technology trends. If you’re looking for that right now, you can find a few of them here, here and here. This post delivers a few of our observations from a public relations standpoint helpful to companies looking to […]

The Nerds are on Madison Avenue. Now What?

by RP Kumar | September 29, 2014

Cannes is an inspiring, intense experience – and the best thing about it is it’s never the same. Yes, of course, the players (the major agencies, etc.) remain pretty much constant, and it’s great to see old friends again, but each year, the content of the presentations and seminars is quite different. This year, if […]