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Navigating U.S. Tech Workers’ “New Essentials”

Navigating U.S. Tech Workers’ “New Essentials”

by Melissa Kinch and Lisa Sullivan| May 6, 2021

What do U.S. tech workers want from their employers? The answers today are likely much different than they would have been before the pandemic. Despite being the industry that pioneered work-from-home, and that enabled millions of workers and students to keep on working/learning despite this unprecedented crisis, tech isn’t immune to new levels of scrutiny […]

Curious About Clubhouse? Here’s What Brands Need to Know

Curious About Clubhouse? Here’s What Brands Need to Know

by Amit Wadehra| February 17, 2021

The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

by Lisa Sullivan| January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

Can a Digital CES Overcome Virtual Conference Fatigue?

Can a Digital CES Overcome Virtual Conference Fatigue?

by Ashley Movshovich| December 8, 2020

The 2021 Consumer Electronics Show, the world’s largest annual showcase of new technologies and innovations, will be unlike any other—a completely virtual event that allows us to stay at home and experience it in our pajamas instead of walking through smoke-filled hotels. What won’t change is the thousands of press releases distributed during the event […]

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

by Maury Postal| November 18, 2020

8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]

COVID-19 Widens Tech Gap, Based on Age and Income

COVID-19 Widens Tech Gap, Based on Age and Income

by Melissa Kinch and Lisa Sullivan| September 24, 2020

Technology was supposed to be the great equalizer, hurdling societal and economic barriers to level the information playing field for all the world’s citizens. That premise has been in doubt for a while, however. And the global COVID-19 pandemic appears to be exposing ways that technology is deepening, not bridging, our world’s inequity gaps. The […]