I walked into Ketchum on my first day of work on October 23, 1995. Twenty-three years ago today. I had hair, and it was brown. My student loans loomed, and my wardrobe was more Chandler Bing than Don Draper. But damn, I felt lucky – not just to have a job, but to be welcomed into […]
With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]
Retailers continue to hear an “experience” will set brick and mortar retail apart from its ecommerce competitors. However, as communicators we understand how and why creating an omnichannel experience must transcend both online and offline. A complete experience will engage the consumer at all points along their purchase journey.
The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]
This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]
Today is International Day of the Girl, a day that calls on the global community to rethink how to prepare young women for a successful transition into the world of work. It reminds me how fortunate I am to work at Ketchum where both my male and female colleagues are committed to helping young women […]