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Chicago Ideas Week: How to Kill a Great Idea

by Joe Duquette| October 29, 2019

Coming into Brad Keywell’s conversation at Chicago Ideas Week – the largest ideas festival in the world for a global network of thinkers ranging from Bill Clinton to Common – I assumed the talk would steer toward separating good ideas from bad. As an associate planner at the recently-crowned Global Creative Agency of the Year […]

In-Game Leaders 2019: Esports is More Than Just Playing Games

by Jon Stone| August 7, 2019

This weekend I had the pleasure of speaking on a panel at the inaugural In-Game Leaders Esports Summit (IGL) at Texas’ Esports Stadium Arlington, the largest dedicated esports facility in North America. The IGL Summit brought together all sections of the esports ecosystem for a day of networking, education and inspiration. For a panel focused […]

VidCon 2019: Twitch, TikTok & the future of IGTV

by Nataja Lutkenhouse| July 25, 2019

What started in 2010 as small online video conference with 1,400 attendees has quickly turned in to a global phenomenon. VidCon US, VidCon Australia and VidCon London are now arguably the world’s largest event for fans, creators, brands, and executives to come together as a community and build on their passion for digital video content […]

The Aspen Ideas Festival: Evolving from Words to Actions

by Tera Miller| July 2, 2019

Last week I packed my bags and headed to the mountains of Colorado for some rarefied air at the 15th Aspen Ideas Festival. The Festival calls itself “the nation’s premier public gathering for influential leaders,” and my fellow attendees (an estimated 3,000) and I heard from thought leaders, scientists, authors, and CEOs about pressing social […]

How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas

by Bob Peterson| May 3, 2019

“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]

Moving the Needle: What does 20 years of greatness look like?

by Barri Rafferty| March 28, 2019

Last Thursday Ketchum was named “Best Agency of the Past 20 Years” at the 20th annual PRWeek Awards, an award that I’m especially proud of because it speaks to a consistency in the caliber of work we’ve created in partnership with our clients over a span of two decades; no small feat. As PRWeek put […]