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Posts:Creativity

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh | August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]

Black History Month: Zora Neale Hurston & the Harlem Renaissance

by Chloe Kerr | February 6, 2018

When I was a little girl learning about the Black excellence of our past, I was amazed by their talent, intellect and resilience. Many were trailblazers with no footsteps to guide them – they created the paths that we walk today. With that in mind, I’m humbled to share my thoughts on a prominent African […]

Are You Ready to “Scan and Go?”

by Angela Connor | October 18, 2017

Wouldn’t you love to walk into your local grocery store, scan the items on your list, put them in your bag and head straight to your car when you’re done? No waiting to reach the cashier in long checkout lines, or even shorter self-checkout lines for that matter. I’m talking about a completely autonomous experience. […]

Eight Tips To Spark Creativity (infographic)

by Sue Maloney | February 6, 2017

How do you prepare yourself or your teams to tackle creative challenges? Perhaps, like me, your trusty creativity tool box could use a few new tools this year. Here are eight easy ways to prep your environment, your brain and your colleagues to better face that next big challenge.  

Checkmate: Five Parallels Between Chess and PR

by Brad Simon | December 27, 2016

Over the holidays, I tend to think about chess more than any other time of year. The nostalgia of playing (and losing to) my father, or watching my grandfather and uncle joust over steaming cups of Bustello as a child. This year, I decided to teach my six-year-old how to play… sort of. He recently […]