NEWS + VIEWS
Posts:Creativity
Our Cannes Lions Nominees
by Ketchum| June 15, 2023
We’re thrilled to have these campaigns nominated at the 2023 Cannes Lions International Festival of Creativity. Have a look for yourself at each! The LEGO Foundation: The Most Boring Room Ever See how Ketchum and the LEGO Foundation teamed up to produce a funny, understated short film that encouraged parents worldwide to make […]
How to Be a Better Writer: Tips for Creating Content to Care About
by Ken Keatley| August 5, 2022
As writers, we have one predominant goal: To make the reader’s job easier. If we don’t, we’ll lose them with one quick click of the mouse. And the competition is quite intense. Today, on average, those with internet access spend seven hours online daily.¹ So, if a blog or press release or op-ed or web content […]
90% Expected. 10% Unexpected: Cannes Lions 2022
My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned. Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]
Reflection at Work: Why It’s Such a Powerful Practice
by Wiston A. Rodriguez and Rachel Herter| June 24, 2022
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. However, reflecting at work is something that we should all do year-round. Mid-year is another intuitive time to pause for some inward thinking. In fact, research […]
Honoring Bee Marks: Food Marketing and Nutrition Communications Trailblazer
by Jaime Schwartz Cohen| May 18, 2022
May 18th would have been the 100th birthday of Bee Marks, a pioneer of the modern-day practice of food marketing and nutrition communications. If you don’t recognize her name, you are not alone.* A trailblazer whose impact was made before it was possible to leave a digital footprint, who didn’t seek the spotlight in an […]
Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
