Ever since I started working, I’ve always had this (some may say irrational) fear that one day I’ll just wake up and stop being creative. Run out of ideas. And basically, not be able to do my job. I know this is highly unlikely, but bear with me. A little over a year ago we […]
From COVID-19 and racial justice to labor rights and the ongoing debate on what “unity” looks like, and as the U.S. focuses on the opportunities and issues that come with a new presidential administration, corporate citizens are now expected to have POV on a broad range of urgent and complicated topics. It’s clear from Ketchum’s […]
When I was a little girl, I started writing “Dear Diary” in a small blush pink hardcover book with a silver lock. It came with two small silver keys that I hid in a secret drawer in my jewelry box. That little girl shared about her day’s adventures, with updates on her friends, names of […]
At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]
Restrictions like social distancing, remote working and sheltering in place have placed huge constraints on people and brands for much of 2020—cancelling vacations and weddings, radically changing the scale and scope of events, ceremonies and trade shows. But instead of planning to make 2021 a do-over of these miserable last few months, maybe we’d all […]
Coming into Brad Keywell’s conversation at Chicago Ideas Week – the largest ideas festival in the world for a global network of thinkers ranging from Bill Clinton to Common – I assumed the talk would steer toward separating good ideas from bad. As an associate planner at the recently-crowned Global Creative Agency of the Year […]
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