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How to Be a Better Writer: Tips for Creating Content to Care About

How to Be a Better Writer: Tips for Creating Content to Care About

by Ken Keatley| August 5, 2022

As writers, we have one predominant goal: To make the reader’s job easier.  If we don’t, we’ll lose them with one quick click of the mouse. And the competition is quite intense.   Today, on average, those with internet access spend seven hours online daily.¹ So, if a blog or press release or op-ed or web content […]

image of the inside of the Palais in Cannes with delegates walking around

90% Expected. 10% Unexpected: Cannes Lions 2022

by Emily Gosen| July 27, 2022

My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned.  Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]

Reflection at Work: Why It’s Such a Powerful Practice

Reflection at Work: Why It’s Such a Powerful Practice

by Wiston A. Rodriguez and Rachel Herter| June 24, 2022

Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. However, reflecting at work is something that we should all do year-round. Mid-year is another intuitive time to pause for some inward thinking. In fact, research […]

Bee Marks smiling

Honoring Bee Marks: Food Marketing and Nutrition Communications Trailblazer 

by Jaime Schwartz Cohen| May 18, 2022

May 18th would have been the 100th birthday of Bee Marks, a pioneer of the modern-day practice of food marketing and nutrition communications. If you don’t recognize her name, you are not alone.* A trailblazer whose impact was made before it was possible to leave a digital footprint, who didn’t seek the spotlight in an […]

Young people holding signs about climate and nature

Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table

by Beth Beasley| May 12, 2022

In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]

International Women’s Day: Designers Break Down #BreakTheBias

International Women’s Day: Designers Break Down #BreakTheBias

by Chris Ditner| March 8, 2022

Imagine a gender equal world. That’s what International Women’s Day organizers invite us to do as the end goal for taking up this year’s challenge — #BreakTheBias. In some ways, it feels as if women are more present and vitally important than ever before. Globally, 70% of frontline healthcare workers are women. It’s a woman […]