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Posts:Creativity

Reflections on SXSW 2019

by Chip Scarinzi | March 15, 2019

SXSW once again stirred intense debate on questions of global significance—questions that, if answered, promise to shape the very foundation of our future on this planet (and beyond!). By the end of the first week, one eternal question remained: Does anyone know how to ride a motorized scooter safely? It’s a question that’s likely to […]

Insights on Innovation: How to Create Impactful Experiences

by Florencia Lujani | March 13, 2019

I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]

Write Bloody Awful Poetry

by Jeff Lewonczyk | January 2, 2019

In “Frankly Mr. Shankly,” the Smiths’ 1986 ode to ditching your day job, Morrissey croons his resignation to his eponymous boss. His snarky-sincere delivery is amusing as always, but for me, the kicker is this pair of lines near the end: “Oh, I didn’t realise that you wrote poetry/I didn’t realise you wrote such bloody […]

Looking Back, Before Leaping Forward: The Top-10 Most Read Ketchum Blog Posts of 2018

by Mindy Rubinstein | December 27, 2018

It’s been said that the pace of change, whether it’s technology, communications, or just in our daily lives, will never again be as slow as it is right now. That thought gives me pause, or more accurately makes me gulp, thinking about all that has happened within these last 12 months—and what I need to […]

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh | August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]