In today’s marketing landscape, some degree of channel integration is the expectation in every communications campaign. Tie that to the growing importance of the PESO spectrum of paid, earned, shared and owned channels, and agencies need to be more nimble to address clients’ needs connecting these complementary components. With that, what we’re seeing is the […]
Facebook turned the ripe old age of 10 earlier this month. The birthday celebrations included creating a news-reader app, Paper, and trawling through photos of its 1.23 billion users to send them (overly) nostalgic videos of their Facebook lives so far. It’s hard to remember a time when the concepts of poking and liking referred […]
The modern day public relations professional has a variety of communication channels and platforms at his or her disposal, and with communications at the heart of the Winter Olympics currently underway in Sochi, the art of stakeholder engagement is becoming more and more high profile. From social media to printed media, the opportunities available for […]
Wonder why some of your marketing messages fall on deaf ears? Keith Yazmir, Partner and Managing Director EMEA at maslansky + partners, shares his insight into crafting specific message frames and words that change perceptions and influence decision-making.
I picked up the February 3rd issue of TIME Magazine at a New York subway newsstand because its cover, “The Mindful Revolution: The Science of Finding Focus in a Stressed-out, Multitasking Culture” was less of a lure and more of a dare. Ironically, I didn’t make time to read it until last night – too […]
In order to go somewhere special, you need to start somewhere great. For aspiring college PR interns, that start is at Ketchum. Representing what it means to be a global firm with highly respected leadership, a celebrated culture, and the ability to always remain on the cutting edge of the industry, Ketchum holds firm to […]