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Becoming Borderless & Remote: Changing the way we work together

by Ilana Shenitzer and Kim Essex | September 12, 2018

Whether working across time zones or across the hall, workplace flexibility and remote working opportunities are becoming more and more…

The Five C’s of Using Paid Media to Optimize the Customer Journey

by Justin Coffin | September 13, 2018

Are you getting what you paid for? Think about your paid media provider relationship. Is it a partnership that pushes boundaries, or a transactional dialog without the benefit of critical thinking and strategic excellence? Media ad spending worldwide is expected to grow by 7.4 percent to $628.63 billion by the end of 2018 according to […]

15 Books to Shape Your Life and Change the World

by Mindy Rubinstein | September 7, 2018

Tomorrow is International Literacy Day and the occasion got me reflecting about how fortunate I am to be able to read. Beginning with stories read to me by others, evolving to postponing bedtime using a flashlight to read under the covers, to summer trips to the bookmobile and now to stealing time from life’s other […]

The Reality of Fantasy Football

by Shawn McBride | September 6, 2018

If you’re like me, you’ve recently held your first (or fourth) 2018 fantasy football draft with the new NFL season kicking off in a few. short. hours. As I was prepping for my draft, I also got to thinking about the state of fantasy sports in the U.S., if they’re actually as “popular” as they […]

Defining the New Breed of Communicator

by Barri Rafferty and Michele Lanza | September 4, 2018

Are you part of the new breed? You know them when you meet them. They are equal parts strategic and creative. They see the big picture but can hone in on the details. They know the difference between an insight and a strategy. They have an air of cool, but not too cool for clients […]

Market, May I? Why Scooters and Dockless Bikes Need Market Permission

by Kevin Oates | August 29, 2018

Are you familiar with the childhood game Mother, May I? Children stand in a line at one end of a field and can’t take a step forward unless they preface their request with “Mother, may I?”. If they forget to ask, they’re out. Today, dockless bikes and scooters popping up on city streets everywhere are […]

There’s No Season, But There Is a Reason – The Year-round Wellness Economy

by Christy Salcido | August 29, 2018

With Labor Day weekend quickly approaching, it’s a chance for many of us to recharge and reset. It’s also the symbolic end of summer. While no one follows the age-old rule of “no wearing white after Labor Day” anymore, we do tend to think about our lives by the season. Up next is fall, and […]