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An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they?…
3% Conference – Ketchum Attendees Salute a Decade of Difference in Diversity, Equity and Inclusion
by Ketchum and | November 24, 2021
“If we don’t clean our filter, it becomes the window through which we see the world.” – Bertice Berry, PhD., sociologist and author, quoted from her “Focus on the Light” keynote at the 2021 3% Conference. Earlier this month, a team from Ketchum had the great pleasure of collectively “cleaning our filters” while attending the […]
Act Now: Four Trends in 2022 Employee Communications
by Tamara Norman and Lauren Butler| November 9, 2021
How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022. During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]
Show Up. Stand Up. Why Values-Based Leadership is the New Normal
by Mike Doyle| November 9, 2021
Looking at the year ahead and the powerful mix of opportunities and obstacles, the real new normal is that there isn’t one. How we as marketers and communications professionals tell our brand stories and showcase values-based leadership is more important than ever. During AMA’s Coffee Break series, two leaders at Ketchum and I took time […]
Money20/20: The Tipping Point for Fintech Is Already Here
by Becca Cooper| November 4, 2021
Last week, after a two-year break, 8,000 fintech professionals gathered again at Money20/20 in Las Vegas. The energy of the event was more than just delight at being IRL — it was excitement and awe at how much fintech has exploded in the last two years. Unlike years past, 2021 felt as if it was […]
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
by Melissa Kinch and Lisa Sullivan| October 25, 2021
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
Our fears were realized. Women in the workforce have left at alarming rates.
by Laura Hargrove| October 15, 2021
A year after my post on the difficulties working mothers were facing at the beginning of the pandemic, more women in the workforce than I could have imagined have left. According to a March 2021 U.S. Census Bureau survey, women made up roughly 80% of those who left the workforce at the onset of the […]
