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Posts:Featured & Latest

On International Day of the Girl, Let’s Celebrate by Sharing Our Wisdom: 13 Tips from Senior Female Leaders

by Mindy Rubinstein | October 11, 2018

Today is International Day of the Girl, a day that calls on the global community to rethink how to prepare…

SHSMD: Health Care for the Digital Consumer – Our True North Star

by Kelly Calabria | October 12, 2018

This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]

Five ways to nail your employee wellness programme.

by Chante Plom | October 10, 2018

According to a 2017 PRCA/PRWeek survey on the subject, 59 percent of PR and comms practitioners have experienced some form of mental illness, and almost half believe that the PR industry is not very accepting of those with mental ill health. Early prevention is the key to helping those experiencing mental ill health. To do […]

Always bet on the culture.

by Tony Balasandiran | October 9, 2018

When Nike introduced Colin Kaepernick as the face of its 30th Anniversary “Just Do It” Campaign in September, it was more than an announcement – it was an action. With the brand not only acknowledging an important ongoing issue and conversation, but taking a stand by providing a platform for some of the most vocal […]

SHSMD: What to Expect During the Largest Health Care Systems Conference of the Year

by Kelly Calabria | October 8, 2018

Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.

Wall Street Journal Food Forum: Abundance Generates Abundant Challenges

by Linda Eatherton | October 3, 2018

For nearly a decade the food industry has been reeling from the tsunami of change that washed over the sector. Caught off guard, titans of established multi-national businesses found themselves at a loss for ways to dig out and survive. I attended the Wall Street Journal Food Forum last week, and can tell you the […]

Let’s Evolve Hispanic Heritage Month

by Sara Garibaldi | September 28, 2018

Some of us know that when the leaves begin to turn, and autumn nears, we’re approaching Hispanic Heritage Month. We start to see it pop up online and across programming on TV that celebrates it. Is it September? October? And what does it really mean? Here’s a quick 101.