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How to Be a Better Writer: Tips for Creating Content to Care About

by Ken Keatley| August 5, 2022

As writers, we have one predominant goal: To make the reader’s job easier.  If we don’t, we’ll lose them with…

image of the inside of the Palais in Cannes with delegates walking around

90% Expected. 10% Unexpected: Cannes Lions 2022

by Emily Gosen| July 27, 2022

My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned.  Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]

A photo of Bettina Garibaldi, SVP, managing director, Ketchum Travel, Hospitality & Leisure, and Leah Chandler, chief marketing officer of Discover Puerto Rico, sitting on stage at the e-Tourism Summit, discussing using the power of third parties to lift your brand

Reunited and It Feels So Good: Back to In-Person Conferences, for Travel Marketing

by Nathalie Vanhooser| July 7, 2022

Every industry has been affected by the dearth of in-person conferences since the pandemic.  It’s been especially traumatizing for the travel and tourism industry, because in-person is what travel is all about! So, in June, we were delighted to actually “go” to the annual eTourism Summit, which connects some of the brightest and most talented […]

photo of a women sitting in a car in traffic, with hand on head looking frustrated

Think Humans First: Is Your Post-Pandemic Office Worth the Commute?

by Lauren Butler| July 5, 2022

In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person?  As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]

A screengrab showing participants in the panel chat

Is Yours an Inclusive Brand? How Communicators Can Make a Difference

by Mike Doyle| June 30, 2022

Representation matters.   That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency.   As communications consultants, we have an opportunity – a mandate, really – to counsel our […]

Reflection at Work: Why It’s Such a Powerful Practice

Reflection at Work: Why It’s Such a Powerful Practice

by Wiston A. Rodriguez and Rachel Herter| June 24, 2022

Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. However, reflecting at work is something that we should all do year-round. Mid-year is another intuitive time to pause for some inward thinking. In fact, research […]

wall street statue of girl facing down bull

Does Corporate America Have the Fortitude for True DE&I?

by Maxine Enciso, Gur Tsabar and Michelle Abtahi| June 21, 2022

In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]