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One Desk’s Journey

by Mike Doyle| June 24, 2020

This week, I have the great honor of becoming CEO of Ketchum—to serve our clients, our people and our connected…

Tales from Germany: How Fake News Proliferates

by Sabine Hückmann| November 23, 2020

The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

by Maury Postal| November 18, 2020

8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]

The Role of Responsible Marketing as Business Travel Begins to Revive

by Amanda Gadaleta (she/her/hers) and Bettina Garibaldi| November 12, 2020

Packing and unpacking your favorite carry-on. The distinct sensation of checking into your flight the night before takeoff (or, in some cases, on the ride there). Extending your stay to explore a city or meet with friends who happen to live near your conference venue. This was the life of many who, pre-pandemic, spent a […]

Being a Working Mom was Hard Enough—Then 2020 Happened

by Laura Hargrove| November 11, 2020

As a proud working mother of a four-year-old daughter and two-year-old son, I’ve found that achieving the mythical work-life balance is impossible. Every day contains a complex mix of both, with the scales tipping back and forth in each direction. As someone who loves order, it’s taken me several years to fully accept this as […]

The Next Chapter: A Case for Stronger Post-Election Communication

by Tamara Norman and Bill Zucker| November 9, 2020

There’s little doubt that, like many things in politics, different Americans watching Saturday evening’s speeches from President-elect Joe Biden and Vice President-elect Kamala Harris had different emotions. But as we turn the corner from an unprecedented moment in our history, communicators have a chance to seize on the tone of the incoming President as they […]

LGBTQ, Intersectionality and Brands: A Conversation with Rich Ferraro of GLAAD

by Lindsay Wagner and | November 2, 2020

Recently, Ketchum colleagues had the privilege of hearing from Rich Ferraro, the chief communications officer of GLAAD—an organization that works through entertainment, news, digital media and with brands to share stories from the LGBTQ+ community that accelerate acceptance. I was inspired by the work he and his colleagues are doing, their strategic approach, the successes […]