The following post was created by Jarrad Blyth, Valerie Pritchard, Ann Louise Wilcox, and Emily Cooper. Facebook’s annual F8 conference recently took place in San Jose, CA. While typically a developer-focused event, this year’s F8 was used as an opportunity for Facebook to move away from its recent scandals by launching new products and capabilities […]
At this time in human history, there are two types of people in this world. Those who religiously watch Game of Thrones. And, those who have never seen it. While we are as much at odds as the humans and White Walkers, we somehow coexist in a world in which the former group is talking […]
Tuesday, May 14 marked one year since the Supreme Court of the United States lifted the federal ban on sports betting in the U.S. and turned it over to individual states to determine its legality at their level. In that time, and as a reminder that the legislative wheels turn slowly at all levels of government, […]
Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…
With influencer marketing showing no signs of slowing down, and on track to reach $6.5B in marketing spend in 2019, here are a few key trends to keep an eye on… Reaching, Beyond Reach: With follower fraud a major concern in 2017, and platforms spending much of 2018 rooting out millions of fake accounts, brands are […]
This article was originally published on RoomtoRead.org. When you work within an organization dedicated to promoting literacy and publishing quality children’s books, the expectations are high when it comes to communication. We want our supporters to get the same fulfillment from cracking open a new Room to Read publication or scrolling through our social media […]
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