News + Views

by Sophie Raine and | October 23, 2020

Childcare sorted? Check. Return to work plan agreed? Check. Desperate to abandon my newly acquired baby voice and engage my brain again? Abso-bloody-lutely check. Sense of calm and wellbeing? Not so much. Getting back to work after maternity leave is ALL the emotions, ranging from distress to elation. Couple that with a return to the […]

by James Peters| October 22, 2020

In a few weeks, two of my four children will be participating in a U.S. presidential election for the first time. Like most families around the globe, we’ve had more togetherness than usual due to the COVID-19 pandemic, and politics has been a bigger topic of conversation at our house this year than in the […]

by Maxine Enciso| October 20, 2020

Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past, this observance was marked by brand promotions, large-scale concerts and content designed to celebrate and recognize Latinx “cultura.” Although these activations—whether large or small—have been […]

by Kim Essex| October 15, 2020

I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so we ate well. My husband talks about eating salmon patties in the ‘70s. We were eating prime steak. Fast-forward […]

by Andrew Moesel| October 14, 2020

Crisis is my job—it’s even right there in my title—but in 2020, it feels like we are all working in crisis, both professionally and in our personal lives. Recently, like so many of us, my friends and family have grappled with an onslaught of hardships: losing loved ones, getting fired, confronting the hard truths of […]

by Nicole Moreo| October 8, 2020

For analytics professionals like me, there are few things more discouraging than the widespread addiction to quick, shallow metrics in the place of meaningful analysis. Whether it’s due to budget, limited understanding or limited space in a larger report, numbers like share of voice, impressions and percent increase in mentions have become the key performance […]