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An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they?…
Don’t Just Be an Ally to Your New Chief Diversity & Inclusion Officer. Be An Accomplice.
by Gur Tsabar and Maxine Enciso| September 23, 2021
Let’s face it: stepping into the role of Chief Diversity Officer (CDO) is no easy feat. The resurged attention on the Black Lives Matter movement in the summer of 2020 accelerated a recent trend: LinkedIn found that the number of people with job titles associated with leading diversity, equity and inclusion (DE&I) efforts at their […]
Remembering 9/11
by Michael O'Brien| September 10, 2021
If you’re old enough to have experienced, directly or indirectly, the terrorist attacks of September 11th, 2001, you may have been asked over the years “Where were you on 9/11?” For people in New York, Washington D.C. or rural Pennsylvania, that question has a singular resonance. In my case, the answer is simple: “At Ketchum.” Where else would […]
Experiencing Job Burnout? How Managing Your Energy Can Help
by Wiston A. Rodriguez| September 3, 2021
A recent Ketchum study shows that nearly half of employed Americans (47%) feel more burned out in their job now than at the beginning of the pandemic. Job burnout has been linked to negative outcomes for individuals, teams and organizations, and it is now classified as an occupational phenomenon by the World Health Organization (WHO) […]
Stakeholder Capitalism Is Back–Is Your Next Earnings Call Ready?
by Benjamin Thiele-Long| August 31, 2021
It has been two years since the Business Roundtable announced a new purpose. The statement that “the interests of stakeholders are relevant as a derivative of the duty to stockholders” was recently replaced by leading concepts of “value for customers,” “dealing fairly and ethically with suppliers,” and “supporting the communities in which we work.” The Business Roundtable’s updated purpose is […]
Sports Marketing Lessons from the 2020 Tokyo Olympic Games
by Elisabeth McClure| August 17, 2021
Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]
Natural Disasters Are Evolving. Your Retail Crisis Management Plan Should Too
by Andrew Moesel| August 12, 2021
Once-in-a-generation hurricanes seem to happen every year. Seattle is sweltering with heat and earlier this year Texas was freezing with cold. Normally dry parts of Europe are soaked from dangerous floods. The planet is simply playing by different rules than it was even a decade ago—climate change is increasing the number and severity of natural […]
