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Digital Perspective: Elon Musk’s Twitter Deal
by Erin Ledbetter and John Ratcliffe-Lee| April 28, 2022
After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social…
Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
Health Equity Internship: An Inaugural Experience for an Inaugural Intern
It’s safe to say, you never know how far sharing a simple hello will take you. That is how I found my beginnings at Ketchum. Near the end of my undergraduate education, I developed an interest in public health marketing and communications. I recognized the value of using these disciplines to educate and inform the […]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
To Engage or Not: Responding to Issues Outside Your Business
by Tamara Norman and John Bradbury| April 19, 2022
This story was originally published on CommPRO.biz. Your response to issues outside your core business is still a business decision. So treat it like one. Companies and brands are more likely these days to take stands on social and political issues outside their core areas of business. When they don’t, some stakeholders, who expect they […]
Agri-Pulse Agriculture & Food Policy Summit: Climate, Nutrition and the 2023 Farm Bill
by Alec Varsamis| April 14, 2022
It’s a tricky time for farmers, producers, food companies and other agriculture stakeholders. With 2022 being an election year, legislation has been stalled in Congress and actions to ease the pain consumers and businesses are feeling from inflation have largely rested on President Biden’s shoulders. The industry is feeling the pinch from rising input costs […]
Our Take: SXSW Food Industry Trends
by Jillian Semaan and Amelia Keleher| April 8, 2022
History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]
