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by Con Franklin| February 19, 2020

The arrival of the European Union’s new Medical Device Regulation on 26 May 2020 may seem a dry, impenetrable topic, but it has profound implications for device-led businesses as well as opportunities for the healthcare sector to show leadership. Effective communication strategy is a must.    When is a medical device not a medical device? Or more accurately, when does a consumer […]

by Jocelyn Jackson| February 13, 2020

Each year, Valentine’s Day gets us all thinking about love—romantic love first, followed by the love we show our friends, families, partners, and more. But 2020—the new decade in all its shining glory—asks us to grow, change and evolve. In that spirit, it’s time to talk about loving ourselves.  The concept of self-love isn’t new, but its popularity has increased in recent years. This is likely due to a collective desire to reconnect with ourselves in the face of the stress that […]

by Bryan deCastro| February 12, 2020

Wellness is a booming sector, which consistently bleeds into more mainstream categories every year. But it’s more than just a business: It’s a state of mind, a way of living, an awareness of the emotional, physical, mental and even sexual relationship we have with ourselves and others. I believe it is the act of being and existing in a state of solutions rather than admiring […]

by Barri Rafferty| January 31, 2020

I returned from my seventh trip to the World Economic Forum’s Annual Meeting in Davos realizing I never even unpacked all my cold-weather gear from my suitcase. This year’s unseasonably warm weather in the Swiss Alps was a fitting reminder that the last decade was the hottest on record around the world, and that climate […]

by Shawn McBride| January 28, 2020

While no ink will be spared discussing the commercials in Super Bowl LIV, there’s still a ton to learn about the strategies behind the ads’ success on brand marketing’s biggest night. Every year—and 2020 is no different—marketers dig deep into their playbooks, while also innovating, to devise what they hope will be a winning game […]

by James Coyle| January 27, 2020

Last summer I re-joined agency life after several years working client-side, including a four-year stint at Samsung Electronics (a Ketchum client). I’ve spent the first few months of my new role getting under the skin of the agency—the people, the clients, the work we’re being asked to do and how we go about doing it. It has been quite a ride—exciting, challenging and full […]