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No Boundaries: Creative Agency of the Year Pivots to Embrace All Facets of a Modern Communications Consultancy
by Barri Rafferty | May 23, 2018
Ketchum celebrated its 95th Anniversary yesterday, and while we paused to look back at our many accomplishments, course changes, historic firsts, and epic wins over the years, we were simultaneously gearing up to propel ourselves into the next 95 years with a major shift in how we do business.
SCOTUS Decision to Legalize Sports Betting a Grand Slam for Brands
by Shawn McBride | May 17, 2018
As someone who has worked in the sports business industry for almost 20 years, it is hard to resist hyperbole when explaining what the U.S. Supreme Court’s decision to lift the 1992 federal ban on sports gambling in the U.S., and turning the discretion over to individual states, means. Initial media coverage featured terms like […]
Unpacking the Facebook Newsfeed for Brands
by Stephen Waddington | May 9, 2018
It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues. While under fierce scrutiny from the media and governments around the world, Facebook CEO Mark Zuckerberg announced an update to Facebook in January to address the issue of fake news. Whatever your view, […]
Are We Providing “Exquisite Answers to the Wrong Problems?”
by Rob Flaherty | May 8, 2018
Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.” Intrigued by this phrase, I emailed the 97-year-old founder of Burson-Marsteller and asked him what he meant. He explained in the […]
Facing a Closed Door? 3 Ways to Pick the Lock
by Stephanie Bostaph | May 2, 2018
After working on Disability.gov (the federal government’s former information portal for disability services) for nearly seven years, I knew my next role was meant to be in healthcare. I had spent years learning about the disability experience and wanted my career to be challenging, yet impactful. A family transition brought me to New York and […]
Are manners waning in the workplace?
by Barri Rafferty | April 27, 2018
Do we condone breakups by text, insulting strangers by tweet and even ignoring emails in an ongoing business relationship? I see common courtesy declining, in both our personal and professional lives. Now granted, I grew up in the South where hand-written thank you notes were a must, and when you shook hands with someone you looked them in the eye. But what has taken the place of what I would simply […]
Powering Voices with AI
by Tristen Sechi and Debra Forman | April 26, 2018
Introducing VOICE IT, Ketchum’s Voice Marketing Solution Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications. Mobile apps made it possible for marketers to bring a […]
