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by Yvette Rechul and Alexandra Klein| December 6, 2019

As measurement experts, we simply love data and measurement techniques, and we get excited about the “magic” hidden within the numbers and the possibilities they provide. To anyone else, data has the potential to be overwhelming when not presented properly. Have you ever heard, “I don’t have the time to look into data. I have […]

by Bryan deCastro| December 5, 2019

The holidays are here, which means my excitement for the festivities is on the rise—along with my stress about getting everything done. Why does this happen? It’s supposed to be a season of joy, when endless buffets of holiday fare satisfy our appetites, cheerful gatherings fill up our calendars, and friends and family travel long […]

by James Talamo| December 4, 2019

With the holiday season officially in full swing, the push for client gift guide inclusion is at the top of our wish list. However, it’s important to keep in mind that media and influencers are receiving more mailers than they know what to do with, and piquing their curiosity is much easier said than done. […]

by Sabine Hückmann| December 4, 2019

Remember the good old “One Voice Policy” from the last century, when only authorized individuals were allowed to speak on an organization’s behalf? Thanks to the advent of social media, that single voice has been replaced by a chorus – one message, delivered by many voices. But where do these voices come from, and how […]

by Jeff Lewonczyk| December 3, 2019

As if New York didn’t have enough eye candy, last month offered yet another spectacle for lovers of bright colors, bold shapes and caffeinated conversation: the Pictoplasma NYC conference. Now in its 8th year, this U.S. offshoot of Berlin’s sprawling annual Pictoplasma Festival is ostensibly a showcase for practitioners of character design, but its in-depth talks, presentations and screenings […]

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]