News + Views

by Mary Elizabeth Germaine and | July 8, 2020

This week marks the virtual presentation of the AMEC 2020 Global Summit on Measurement and Evaluation, with the world’s top leaders and practitioners in the field of communications research and analytics gathering for two days of presentations and awards that summarize the state of our discipline. In honor of this year’s theme—Measurement Frameworks, Myths and […]

by Donny Nordlicht| July 2, 2020

Throughout June, many people stated that 2020’s celebration of Lesbian, Gay, Bisexual, Transgender and Queer Pride was different than in past years. On one hand, COVID-19 kept many of us indoors, and, on the other, many observances were more muted out of respect for the protests and demonstrations around racial injustice. While, yes, there was […]

by Bryan deCastro and Ariana Macrina| June 29, 2020

COVID-19 has made us rethink a lot of behavior: mobility, socialization, spending habits—the list goes on. But perhaps one of the biggest shifts is the way we view and act on our health and well-being. From wearing a mask to protect the health of others to boosting our own immune systems at home, each day […]

by Ketchum| June 26, 2020

Last week, Ketchum closed for Juneteenth. It was the first time many employees were made aware of the holiday’s significance, and it created an opportunity for them to reflect on what this day means not only to Black Americans, but to themselves. We asked our leaders to share some of their learnings from this important day […]

by Mike Doyle| June 24, 2020

This week, I have the great honor of becoming CEO of Ketchum—to serve our clients, our people and our connected global community as we charge forward into the next great chapter of our exceptional firm. In the earliest hours of that chapter, I shared some thoughts with my colleagues. I often tell the story of […]

by Melissa Kinch and Lisa Sullivan| June 24, 2020

“What do you mean we have to ‘stream’ my grandson’s high school graduation instead of going in person? I don’t even know what that means.” “You need to help me do an upgrade on my five-year-old phone. And I’m not investing in a new one. I’m on a budget, and these things should last longer.” […]