This past week, Ketchum hosted best-selling author and coach Erica Keswin in our New York headquarters. Her book, Bring Your Human to Work, is an insightful read that offers real advice from real people on how to build a culture that puts an emphasis on flexibility and freedom and explores the notion that organizations that […]
Hurricanes, wildfires, tornadoes, flooding, winter storms, volcanoes, and now an earthquake. It’s been a busy 2018. Throughout each of these overwhelming events, first responders, non-profit organizations, companies, and individuals mobilized to help millions of people and communities respond, rebuild and restore livelihoods. As a first responder myself, I’ve seen both the devastation and the heroic […]
It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders […]
I was lucky enough to recently attend Bloomberg’s “The Year Ahead” conference and was excited to view the knowledge shared from some of the country’s most prominent business and academic leaders through a communications lens. For me, it validated that we are placing our bets in the right areas and helped hone some new insights […]
“Data” has become a word seen in nearly every article, headline, RFP, proposal, and trends piece. The good news, more people are talking about it! The bad news, people are also becoming complacent, lazy- and even worse—are beginning to roll their eyes. Data collection, analysis and measurement is essential across all industries and, when used […]
Only one week into this holiday season and the retail sector has already seen impressive highs and unnerving lows. Perhaps to no surprise, Amazon had the biggest Cyber Monday of all time, confirming what many analysts claim to be the best kick-off to the holiday shopping period in history. Mother Nature even pitched in with […]
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