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As the Pace of PR Accelerates, Dedication to Ethics is More Important than Ever

by Bill Zucker | March 19, 2019

I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that…

6 Trends From Natural Products Expo West

by Stefanie Hopwood | March 18, 2019

Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]

Reflections on SXSW 2019

by Chip Scarinzi | March 15, 2019

SXSW once again stirred intense debate on questions of global significance—questions that, if answered, promise to shape the very foundation of our future on this planet (and beyond!). By the end of the first week, one eternal question remained: Does anyone know how to ride a motorized scooter safely? It’s a question that’s likely to […]

Social License in the 21st Century: Growth Predicated on Permission

by Linda Eatherton | March 13, 2019

I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]

Insights on Innovation: How to Create Impactful Experiences

by Florencia Lujani | March 13, 2019

I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]

Shoptalk: Experiential Storytelling

by James Peters | March 8, 2019

The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]

What to Watch for at SXSW 2019

by Chip Scarinzi | March 7, 2019

SXSW may not be the same event it was 20 years ago, but that’s not necessarily a bad thing. Its continued evolution from local music event to far-reaching, all-encompassing interactive experience has only served to broaden its appeal and impact. In a few short days, nearly 100,000 people will descend upon the quirky little city […]