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A Behind-the-Scenes Look at Our Reimagined Brand with Global CMO Jim Joseph
by Jim Joseph| February 21, 2023
As we enter our centennial year, Ketchum seized this moment to unveil an innovative brand refresh – a major milestone…
Everything, Everywhere, All at Once: NRF 2023 Recap
by Abby Lovett| January 23, 2023
Abby Lovett, EVP Managing Director, Retail & CPG, attended National Retail Federation (NRF) 2023, Retail’s Big Show, from January 14-17 in NYC. Check out her recap, which includes nearly 30 hours of lectures summarized into key takeaways on the state of retail, brands and consumers, along with implications for communications pros navigating it all. Retail’s […]
As Industry Braces for Uncertain 2023, Open Banking and Embedded Finance Take Center Stage at Money 20/20
by Rebecca Loveridge and Tim Rice| November 28, 2022
Imagine a world where this happens. You arrive at a salon to get a haircut … and its technology platform, already synced with your calendar to schedule the date and time, has shared your preferred style with the stylist. Your bank has already determined which of your credit cards is best suited for this transaction, […]
From Ketchum IT to Navy Reserve Petty Officer, Jesse Ortega Honors Veterans Day
Veterans Day in the U.S. is observed on the anniversary of the end of World War I. It is a time to remember, celebrate and honor those who have served in the U.S. Armed Forces. Reflecting on Veterans Day, Jesse Ortega, Ketchum senior tech support specialist, and U.S. Navy petty officer second class, recalls the […]
COP27: Facing Complex Global Issues, Finding Common Ground on Climate Action & What to Expect
by Jillian Semaan| November 4, 2022
On November 6, world leaders will meet in Sharm El-Sheikh, Egypt, for two weeks of climate negotiations as nations struggle to cut greenhouse gas emissions. Faced with a weakened global economy, record greenhouse gas emissions, and increasing extreme weather events, COP27 seeks renewed solidarity between countries to deliver on the landmark Paris Agreement for people and […]
Top Food & Nutrition Trends: Hot Topics at FNCE
by Jaime Schwartz Cohen| October 22, 2022
More than 5,000 registered dietitians (RDs), nutrition professionals and food industry executives gathered in Orlando earlier this month for the annual Food and Nutrition Conference and Expo (FNCE) hosted by the Academy of Nutrition and Dietetics – the first time the conference was hosted live since 2019. Members of the Ketchum RD team were on […]
Environmentally Sustainable Solutions to Eradicate Hunger and Improve Health
by Jillian Semaan and Dylan Bailey, MS, RD, FAND| October 6, 2022
A major component of the National Strategy coming out of the White House Conference on Hunger, Nutrition, and Health is reliant on partnerships with companies and nonprofits. In fact, private companies have committed over $8 billion in investments to help reach the White House’s goals. What’s very clear coming out of this groundswell of […]
