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Cannes, Man and the Machine

by Karen Strauss | June 15, 2018

How prophetic that the debut of Marcel, the AI platform Publicis says will transform its business, is scheduled at the…

Seeking Moments of Balance in an Unbalanced World

by Mindy Rubinstein | June 14, 2018

Next Thursday, June 21, depending on where you live, is either the longest or the shortest day of the year. The solstice marks a change in season and, in the northern hemisphere, it’s a time when there’s an illusion of more hours in each day – leading to hope of a life in perfect balance. […]

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Feet to Stores & Fingers to Clicks: Making Sense of the Modern Retail Experience

by James Peters | June 7, 2018

Is brick and mortar retail faltering or booming? If you’re following media trends and analyst predictions, it’s hard to know if retail is on its last legs or in the midst of an economic renaissance. The fact is, both statements are true.

Social Amplification Alert: 5 Hot-button Paid Social Media Trends

by Rachel Winer | June 5, 2018

As we strategize and implement ways to best navigate the recent Facebook algorithm changes, and the myriad of other social platform updates, and audience persona-label shifts, these 5 hot-button paid social trends have bubbled to the surface when ensuring future success for our digital clients.

Don’t let your travel brand get lost in the sea of sameness.

by Sara Garibaldi | May 31, 2018

“Travel is fatal to prejudice, bigotry, and narrow-mindedness” – Mark Twain

Amping Up the Volume with Podcasts

by Valerie Pritchard | May 30, 2018

One could argue that the podcast renaissance came with the massive popularity of Serial back in 2014, though monthly podcast listenership has been steadily increasing since 2013 according to Pew Research. Over 67 million Americans listen to a podcast every month. And, there was a 45 percent increase in monthly listenership between 2015 and 2017. […]