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An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they?…
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
by Melissa Kinch and Lisa Sullivan| October 25, 2021
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
Our fears were realized. Women in the workforce have left at alarming rates.
by Laura Hargrove| October 15, 2021
A year after my post on the difficulties working mothers were facing at the beginning of the pandemic, more women in the workforce than I could have imagined have left. According to a March 2021 U.S. Census Bureau survey, women made up roughly 80% of those who left the workforce at the onset of the […]
Occupy Wall Street’s Influence on Corporate Purpose
by Jonathan Younger| October 6, 2021
A decade ago, I was settling into a new job in a new city supporting our agency clients from our New York office. The city had just marked the 10-year anniversary of September 11, while a week later – a few blocks away from the new memorial – a group assembled in a small plaza, […]
The Uncomfortable Truth About Implicit Bias in Pediatric Care
by Anya Kotova| September 30, 2021
Providing the best care for the greatest number of people means confronting biases we don’t even know we have With the number of children hospitalized with COVID growing rapidly, it is important to confront the uncomfortable truth about implicit bias in pediatric emergency settings. The COVID-19 pandemic has prompted a major wake-up call about racial […]
Don’t Just Be an Ally to Your New Chief Diversity & Inclusion Officer. Be An Accomplice.
by Gur Tsabar and Maxine Enciso| September 23, 2021
Let’s face it: stepping into the role of Chief Diversity Officer (CDO) is no easy feat. The resurged attention on the Black Lives Matter movement in the summer of 2020 accelerated a recent trend: LinkedIn found that the number of people with job titles associated with leading diversity, equity and inclusion (DE&I) efforts at their […]
Remembering 9/11
by Michael O'Brien| September 10, 2021
If you’re old enough to have experienced, directly or indirectly, the terrorist attacks of September 11th, 2001, you may have been asked over the years “Where were you on 9/11?” For people in New York, Washington D.C. or rural Pennsylvania, that question has a singular resonance. In my case, the answer is simple: “At Ketchum.” Where else would […]
