I played an unfair trick on a member of the Public Relations Student Society of America (PRSSA) this month that helped highlight a simple truth: The ever-faster pace and growing digital nature of our industry will create a much bigger challenge for the next generation of PR Pros in maintaining our ethical standards. At this […]
Last week, our Ketchum Cultivate team joined 86,000 attendees from around the world at Natural Products Expo West (NPEW) in Anaheim, the #1 show for natural, organic and purpose-driven brands. Retail buyers, distributors and investors hunted for the next big thing, while entrepreneurs and legacy companies shared their passions and new products. Every year, we […]
SXSW once again stirred intense debate on questions of global significance—questions that, if answered, promise to shape the very foundation of our future on this planet (and beyond!). By the end of the first week, one eternal question remained: Does anyone know how to ride a motorized scooter safely? It’s a question that’s likely to […]
I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]
I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]
The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]
We use cookies to give you the best online experience, and to analyze our traffic. You consent to our cookies if you continue to use our website. Adjust your cookie settings anytime using our Privacy Settings.
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.
We use Vimeo to play back high resolution video. To view Vimeo's privacy and cookie policy, please visit their website: https://vimeo.com/cookie_policy
