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Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh | August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one.…

How Can Purpose Drive Profit?

by Caroline Friedman | August 8, 2018

One in four women in the U.S. struggled to purchase period products within the past year due to lack of income. This issue, unearthed by our U by Kotex partners, served as the catalyst for their founding sponsorship of the Alliance for Period Supplies (APS)—a network of banks that gets period products into the hands […]

Observations from Voice Summit: Welcome to a Voice-First World

by Tristen Sechi and Brandon Schuster | August 7, 2018

The inaugural Voice Summit brought together over 3,000 professionals and thought-leaders at the forefront of digital innovation to dive into the current and future state of Voice and AI. Voice is perhaps the most natural form of expression and, now, with voice marketing, brands and consumers alike can have more impactful engagement with one another […]

Deep in the Heart of Texas: Lessons in Connecting to Communities from a Transplant New Yorker

by Jonathan Younger | August 2, 2018

In February I moved from New York City to Dallas, Texas – trading in my winter coat and gloves for a cowboy hat and boots. After living 14 years on both coasts, I was moving “home” in a sense – back to the South – to the land of sweet tea, steaming summers and generous […]

Beyond Water and Batteries: Ready Your Hurricane Preparedness Communications Plan Now

by Sara Garibaldi | August 1, 2018

It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.

5 Ways to Reach Generation Z, As Told By a Gen Zer

by Vanessa Restifo | July 31, 2018

Just when we thought we understood the complexities of the Millennial generation, a new cohort of consumers is moving in to shake up the market once again. Generation Z—the group officially born between 1997 and 2014—is 60 million strong in the U.S. and growing, now even outnumbering Millennials by about 1 million.1 Though its characteristics […]

Harnessing the Power of Biometrics in Communications

by Mary Elizabeth Germaine | July 27, 2018

Biometrics are the unique physical, psychological and behavioral characteristics of a person—including fingerprints, retinal patterns and even the way one types. Used for identity verification for everything from banking and unlocking phones to tracking fitness, biometric technology is even changing the way we travel—JetBlue was the first U.S. carrier to use facial recognition to board […]