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Pride Month 2021: Evolving the Celebration
by Bryan deCastro| May 27, 2021
This June, millions of people will join together for Pride Month 2021, the nation’s largest LGBTQIA+ celebration. Pride Month has…
A Few Final Pearls for Life and Career
by Rob Flaherty| June 15, 2021
Over the course of my life and career, I’ve gathered many pearls of wisdom from the brilliant colleagues, clients and thought leaders I’ve had the pleasure of knowing and learning from. On my last official day of work before retirement, I’d like to share a few in the hopes that they help guide new and […]
Communications Measurement Trends from AMEC Summit 2021
by Nicole Moreo| June 11, 2021
There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]
Retail Influencers and the Power of Personalization
by Kelsey McGovern| June 10, 2021
Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens based on preferences. Customers have grown to expect and desire personalized experiences from their favorite retail brands. Guess what? The same holds true for influencers. Interested in how you can transform an interaction with an influencer […]
Summer Sales Events: The Big Picture for Retailersa
Ah the rites of summer in America: the first sign of glowing fireflies; the enticing aroma of your neighbor grilling steaks; that first, glorious beach trip of the season — and now, the summer sales event. Since entering the picture in 2015, this new warm-weather ritual has significantly altered the U.S. retail landscape. Changing the […]
A Cybersecurity Strategy for Reputation and Business Continuity
by Andrew Moesel and Bill Zucker| June 3, 2021
Cybersecurity strategy has been an imperative for operations/IT leaders and their communications partners for years, but its importance has been starkly highlighted by this weekend’s cyberattack on JBS Foods. It’s tempting to call this attack on the world’s largest meat processor a wake-up call for companies, but that’s only true for those who have been […]
Letting Go of Impostor Syndrome
Before I started my career at Ketchum, I often experienced the fear of failure and self-doubt that are associated with impostor syndrome. I had several jobs and internships where I felt inadequate. I remember constantly worrying whether I was actually qualified or just lucky. I’d find myself afraid that my managers, colleagues and even friends would […]
