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One Desk’s Journey

by Mike Doyle| June 24, 2020

This week, I have the great honor of becoming CEO of Ketchum—to serve our clients, our people and our connected…

The Flip to Digital Fitness Won’t Reverse Itself Anytime Soon

by Kevin Derkash| December 3, 2020

There’s no denying that 2020 had a phenomenal impact on the fitness industry. The rapid shutdown of gyms, fitness studios, group classes and other heart-pumping IRL boutique fitness offerings forced consumers to find alternative channels to maintain their health and wellness goals. The result: From banner fitness brands all the way down to small-town gym […]

Counseling from Inside the Fire

by John Bradbury| December 1, 2020

The events of 2020 have affected all of us in different ways, but make no mistake—we’ve all been affected. For those of us working in crisis communications and reputation management, new dynamics are creating unexpected new challenges. I believe we will look back on this year as an inflection point for the communications disciplines related […]

The Great ‘Latinx’ Debate

by Annayelli Flores| November 25, 2020

Like most people in quarantine, I have spent a lot of time on the internet lately – especially on Twitter, where keeping a pulse on everyday hot takes and trends like ‘No Nuance November’ has been keeping me illuminated on the array of opinions out there. Most recently, a few threads around the term Latinx […]

Tales from Germany: How Fake News Proliferates

by Sabine Hückmann| November 23, 2020

The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

by Maury Postal| November 18, 2020

8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]

The Role of Responsible Marketing as Business Travel Begins to Revive

by Amanda Gadaleta (she/her/hers) and Bettina Garibaldi| November 12, 2020

Packing and unpacking your favorite carry-on. The distinct sensation of checking into your flight the night before takeoff (or, in some cases, on the ride there). Extending your stay to explore a city or meet with friends who happen to live near your conference venue. This was the life of many who, pre-pandemic, spent a […]