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Earth Day 2019: Will this year mark a tipping point for sustainability?

by Jessica Mendelowitz | April 22, 2019

Over the past few years, there’s been debate over the progress we’re making to achieve critical sustainability goals. Is progress…

The Marathon Continues & Tha Hussle Don’t Stop

by Tony Balasandiran | April 19, 2019

Media worldwide has been consistently covering the death of a cultural icon, Nipsey Hussle. Knowing Nipsey’s work and mission very well, I’ve been surprised to learn that many of my colleagues don’t fully grasp his impact, and what it means for all of us who connect people every day. The story of Nipsey Hussle is […]

Consistent #Adulting: 4 Marketing Tips

by Rachel Winer | April 18, 2019

Hate to see you go, so I think I’ll stay. But first, coffee. Like it or not, #adulting ain’t easy. As marketers and consumers alike try to do the adult life “right,” while still trying to keep up with industry trends, the tell ol’ tail of “keeping it cool” ultimately works best when we, Boomers, […]

Show and Tell: Revelations Aplenty from the New York International Auto Show

by Kevin Oates | April 17, 2019

Spring has officially arrived when it’s time for the New York International Auto Show. I’m part of a Ketchum team on the ground here at the Jacob Javits Convention Center, supporting clients and seeking insights on what’s happening in our industry. The show has evolved dramatically since it launched as North America’s first automotive exhibition […]

Get Ready for Your Close-Up: Looking Your Best on Webcam

by Thomas Barritt | April 16, 2019

The ubiquitous webcam is now a key tool for communicating with colleagues, clients and customers. But, do we truly understand its power? Whether it’s as a presenter on a webinar or in a one-on-one Skype conversation, a strong webcam presence can build engagement and strengthen important relationships. But, too often, our use of the webcam […]

Will Tiger’s Taming of Augusta Tee Up New Era for Golf?

by Shawn McBride | April 15, 2019

For all the success in recent years by Dustin, Justin, Jordan and Rory, nothing generates more buzz – and a bigger bump to the sport – than when Tiger Woods is big-game hunting a major golf championship. And, this past weekend, not only was Tiger on the prowl but he claimed his prey, adding another […]

Building Bridges in Bucharest: from predictive analytics to biometrics

by Fran Cavanagh | April 11, 2019

I was delighted to have recently been invited by Ketchum’s local affiliate in Bucharest, Graffiti PR, to speak about the latest trends in data and analytics at the PR Forum two-day event. PR Forum started in 2007 as the foremost place in the region for international specialists and local practitioners to discuss annual trends in […]