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How to Be a Better Writer: Tips for Creating Content to Care About
by Ken Keatley| August 5, 2022
As writers, we have one predominant goal: To make the reader’s job easier. If we don’t, we’ll lose them with…
90% Expected. 10% Unexpected: Cannes Lions 2022
My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned. Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]
Reunited and It Feels So Good: Back to In-Person Conferences, for Travel Marketing
by Nathalie Vanhooser| July 7, 2022
Every industry has been affected by the dearth of in-person conferences since the pandemic. It’s been especially traumatizing for the travel and tourism industry, because in-person is what travel is all about! So, in June, we were delighted to actually “go” to the annual eTourism Summit, which connects some of the brightest and most talented […]
Think Humans First: Is Your Post-Pandemic Office Worth the Commute?
by Lauren Butler| July 5, 2022
In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person? As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]
Is Yours an Inclusive Brand? How Communicators Can Make a Difference
Representation matters. That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency. As communications consultants, we have an opportunity – a mandate, really – to counsel our […]
Reflection at Work: Why It’s Such a Powerful Practice
by Wiston A. Rodriguez and Rachel Herter| June 24, 2022
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. However, reflecting at work is something that we should all do year-round. Mid-year is another intuitive time to pause for some inward thinking. In fact, research […]
Does Corporate America Have the Fortitude for True DE&I?
by Maxine Enciso, Gur Tsabar and Michelle Abtahi| June 21, 2022
In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]
