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6 Takeaways from Bloomberg’s “The Year Ahead”

by Barri Rafferty | December 4, 2018

I was lucky enough to recently attend Bloomberg's “The Year Ahead” conference and was excited to view the knowledge shared…

The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End

by Denise Kaufmann | December 5, 2018

It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders […]

Efficient Data > Easy Data

by Mary Elizabeth Germaine | December 4, 2018

“Data” has become a word seen in nearly every article, headline, RFP, proposal, and trends piece. The good news, more people are talking about it! The bad news, people are also becoming complacent, lazy- and even worse—are beginning to roll their eyes. Data collection, analysis and measurement is essential across all industries and, when used […]

What Communicators Can Learn from Week One of the Holiday Shopping Period

by James Peters | December 3, 2018

Only one week into this holiday season and the retail sector has already seen impressive highs and unnerving lows. Perhaps to no surprise, Amazon had the biggest Cyber Monday of all time, confirming what many analysts claim to be the best kick-off to the holiday shopping period in history. Mother Nature even pitched in with […]

Davos Insider: 5 Themes for the World Economic Forum Annual Meeting 2019

by Laura Clementi and James Hardy | November 29, 2018

The World Economic Forum’s Annual Meeting in Davos is a highly anticipated gathering of top leaders in government, business and civil society. On a global stage, these leaders examine our world’s most pressing challenges and collaborate to drive positive change. Their discussions help shape the political, social and economic agendas for the year ahead. Not […]

Coming Soon: 12th months of Cyber Monday

by Simeon Mellalieu | November 21, 2018

How the expanding world of e-commerce shopping festivals is changing the global retail landscape. November has long been a critical month in the retail calendar. Now, thanks to global inventiveness and e-commerce, the November shopping frenzy is being reinvented, amplified and replicated to deliver an online retail shopping festival for every month of the year […]

Ketchum’s Daily Ride Index reveals the people most likely to give up their cars. Hint… it’s not millennials.

by Kevin Oates | November 20, 2018

California’s Hydrogen Highway. New York’s Second Avenue Subway. Boston’s Big Dig. Each one, like the Jetsons and their crazy flying cars, promised to solve transit issues. But unlike George, our daily commutes are still stuck in neutral. Amid rapid transportation innovation, we seem miles away from widespread technology and infrastructure that will revolutionize our daily […]