News + Views
Posts:Featured + Latest
Ketchum’s Secret Superpower: Empathy
by Michael O'Brien| July 19, 2021
I have always taken great pride in being a part of the Ketchum family, but never more than the last…
For Effective Influencer Marketing in Hong Kong, Think Local
by Crystal Tang| July 15, 2021
The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging times. Budgets have to be more considered, and how to engage with stay-at-home/work-from-home consumers also requires deeper thought. All of this has led to a new focus on the way we approach influencer marketing in […]
Cannes Lions 2021: The View from the Jury
by Sabine Hückmann| July 13, 2021
As a member of the Cannes Lions 2021 PR Lions jury, I was able to take a close look at some outstanding work that reflects the state of our industry at this strange moment in history. Though I didn’t have the opportunity to travel to Cannes in person, what I learned serving virtually was just […]
The Big 3 in College Sports: Name, Image, Likeness (NIL)
by Megan Garner and Gabrielle Scheder-Bieschin| July 9, 2021
NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]
How Brands and Employers Can Support the LGBTQ+ Community
Pride 2021 came to a rousing close last week, but the turning of the calendar cannot mean we turn our focus away from the continued education, dialogue and focus on accelerating acceptance for the LGBTQ+ community. It’s critical that we expand beyond each community’s “month” and focus on intersectionality for every race, identity, and ability […]
Strong Roots Can Produce Beautiful Leaves
by Alicia Solanki| June 29, 2021
It’s funny how in our industry today, the word on everyone’s lips is “culture.” Having grown up in a multi-generational, moderately religious, bustling Indian household in the Midlands, culture was no stranger in our household. I was always surrounded by colours, smells, textures and stories which were heavily influenced by the vibrancy and mythological origins […]
The Hollywood Effect on Plant-Based Food Brands
by Jimmy Szczepanek and Tommy Ringhofer| June 25, 2021
Plant-based food brands, once considered niche products for yogis and hippies, have officially gone mainstream. Plant-based options are prominently displayed alongside the ground beef of your local supermarket and are popping up at Wendy’s (a Ketchum client), which just introduced the Spicy Black Bean Burger to its Made to Crave menu in three test markets. […]
