bulbAsset 2
filters

Posts:Featured & Latest

Watch #DemThrones

by Tony Balasandiran | May 17, 2019

At this time in human history, there are two types of people in this world. Those who religiously watch Game…

Sports Betting in America: Year One of Legalization Sets the Stage for a Full-Court Press

by Shawn McBride | May 15, 2019

Tuesday, May 14 marked one year since the Supreme Court of the United States lifted the federal ban on sports betting in the U.S. and turned it over to individual states to determine its legality at their level. In that time, and as a reminder that the legislative wheels turn slowly at all levels of government, […]

Late Night Show Brand Integrations: What you need to know

by Courtney Nally and Erin Hanley | May 14, 2019

Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…

6.5 Billion Reasons Why Influencer Marketing is Here to Stay

by Kate Durkin | May 9, 2019

With influencer marketing showing no signs of slowing down, and on track to reach $6.5B in marketing spend in 2019, here are a few key trends to keep an eye on… Reaching, Beyond Reach: With follower fraud a major concern in 2017, and platforms spending much of 2018 rooting out millions of fake accounts, brands are […]

Three Ways to Maximize A Pro Bono Partnership

by Julie Sims | May 8, 2019

This article was originally published on RoomtoRead.org. When you work within an organization dedicated to promoting literacy and publishing quality children’s books, the expectations are high when it comes to communication. We want our supporters to get the same fulfillment from cracking open a new Room to Read publication or scrolling through our social media […]

Social Media Week: The Formula for Marketing Success in 2019

by Alex Bochner | May 6, 2019

The formula for marketing success in 2019 = use the right platforms + post “low-production” content that’s relatable to consumers + share personalized messaging that speaks to your audience’s needs. Sounds pretty straightforward, right? No? Allow me to elaborate. Last week at Social Media Week NYC, I had the pleasure of mingling with 2,500+ peers […]

How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas

by Bob Peterson | May 3, 2019

“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]