Filters

Posts:Analytics

Skyline view of Doha, Qatar, from the Museum of Islamic Art

Think Like the Locals: Why an Inside-Out MarComms Approach Reigns Supreme

by Alexa Mechanic and Bettina Garibaldi| April 1, 2022

After departing JFK and covering 6,689 miles in the coveted Qatar Airways Qsuite, we touched down in Doha, Qatar. The descent into the peninsular country was captivating: shorelines of beaches along turquoise waters, desert dunes and – in stark contrast – futuristic skyscrapers and state-of-the-art stadiums. From the second we arrived in Qatar in early […]

Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep

Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep

by Melissa Kinch and Lisa Sullivan| October 25, 2021

As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace.   Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]

Influencer marketing American Egg Board Ketchum

An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

Communications Measurement Trends from AMEC Summit 2021

Communications Measurement Trends from AMEC Summit 2021

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]

Getting Started with the Strategic Planning Process

Getting Started with the Strategic Planning Process

by Nicole Moreo and Jason Woodward| June 1, 2021

When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]

‘Tis the Season to Set Your Holiday Marketing Strategy - photo of wrapped gifts on a beach

‘Tis the Season to Set Your Holiday Marketing Strategy

by Lauren Samaha| May 28, 2021

It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]