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Communications Measurement Trends from AMEC Summit 2021

Communications Measurement Trends from AMEC Summit 2021

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]

Getting Started with the Strategic Planning Process

Getting Started with the Strategic Planning Process

by Nicole Moreo and Jason Woodward| June 1, 2021

When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]

‘Tis the Season to Set Your Holiday Marketing Strategy - photo of wrapped gifts on a beach

‘Tis the Season to Set Your Holiday Marketing Strategy

by Lauren Samaha| May 28, 2021

It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]

The New Essentials - Working Lessons from a Year in the Pandemic - featured

One Year in: Embracing and Managing the Changing Workplace

by Tamara Norman and Lauren Butler| March 16, 2021

It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]

When It Comes to Measurement, Context is King

When It Comes to Measurement, Context is King

by Nicole Moreo| October 8, 2020

For analytics professionals like me, there are few things more discouraging than the widespread addiction to quick, shallow metrics in the place of meaningful analysis. Whether it’s due to budget, limited understanding or limited space in a larger report, numbers like share of voice, impressions and percent increase in mentions have become the key performance […]

Communications Measurement

Busting the Myths Around Communication Measurement

by Mary Elizabeth Germaine| July 8, 2020

This week marks the virtual presentation of the AMEC 2020 Global Summit on Measurement and Evaluation, with the world’s top leaders and practitioners in the field of communications research and analytics gathering for two days of presentations and awards that summarize the state of our discipline. In honor of this year’s theme—Measurement Frameworks, Myths and […]