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Posts:Analytics
Does Corporate America Have the Fortitude for True DE&I?
by Maxine Enciso and Michelle Abtahi| June 21, 2022
In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]
Think Like the Locals: Why an Inside-Out MarComms Approach Reigns Supreme
by Alexa Mechanic and Bettina Garibaldi| April 1, 2022
After departing JFK and covering 6,689 miles in the coveted Qatar Airways Qsuite, we touched down in Doha, Qatar. The descent into the peninsular country was captivating: shorelines of beaches along turquoise waters, desert dunes and – in stark contrast – futuristic skyscrapers and state-of-the-art stadiums. From the second we arrived in Qatar in early […]
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
by Melissa Kinch and Lisa Sullivan| October 25, 2021
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]
Communications Measurement Trends from AMEC Summit 2021
by Nicole Moreo| June 11, 2021
There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]
Getting Started with the Strategic Planning Process
by Nicole Moreo and Jason Woodward| June 1, 2021
When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]
