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An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

Communications Measurement Trends from AMEC Summit 2021

Communications Measurement Trends from AMEC Summit 2021

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]

Getting Started with the Strategic Planning Process

Getting Started with the Strategic Planning Process

by Nicole Moreo and Jason Woodward| June 1, 2021

When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]

‘Tis the Season to Set Your Holiday Marketing Strategy - photo of wrapped gifts on a beach

‘Tis the Season to Set Your Holiday Marketing Strategy

by Lauren Samaha| May 28, 2021

It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]

How to Engage Retail Employees Post-Pandemic - two retail food workers behind a shop counter

How to Engage Retail Employees Post-Pandemic

by Abby Lovett| May 19, 2021

The question of how to engage retail employees is a perennial topic that’s only gathered in urgency over the past year. The survival of many retailers has been due to their essential workers, who never stopped working and have worked harder than ever. Workforce norms transformed as a result, with previous nice-to-haves becoming “new essentials” […]

food and agriculture workers

Helping Food and Agriculture Workers Find Stability

by Michele Murray| May 13, 2021

Helping food and agriculture workers thrive across America is not just vital to our economy, but to bringing food to the table. This workforce is at a critical juncture now, with food and ag employees struggling with a high level of burnout during the pandemic. As we put the pieces back together, how can employers […]