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Posts:January 2015

4 Ways the Super Bowl Could Score Big with Women & Moms

by Kelley Skoloda | January 30, 2015

Women account for an estimated 45 percent of the NFL’s 150 million American audience and are perhaps pro football’s true MVPs. Female fans, a group beloved by advertisers, represent the league’s biggest opportunity for growth. And, according to our recent Ketchum Breadwinner PheMOMenon study, nearly half of all U.S. moms (49 percent) are now the […]

Income Disparity: Corporations Need to Act Now or Feel Pain Soon

by Rob Flaherty | January 28, 2015

As Seen In… The Huffington Post “A problem well put is half solved,” said the great pragmatist John Dewey. But a problem ignored is an imminent crisis. That seems to be the case with the pervasive problems that flow from income disparity. The crisis is near, but perhaps with pragmatic and courageous leadership we can […]

Working From Home During a Blizzard? S’no Problem!

by Melissa Barry | January 27, 2015

If you live in the northeastern part of the United States and have been pummeled by snow over the past 24 hours, you are probably working from home today. However, a snow day doesn’t need to be a lost day. It can actually be a great time to concentrate, catch up and even get ahead. […]

New Year, new job.

by Stephen Waddington | January 26, 2015

In 2015 social and digital are no longer specialist areas of public relations. They’re simply good day-to-day public relations practice. Yet the question on the table remains, how do we best engage with all our clients’ audiences today? It’s a question I’m excited to answer, and to do so, I am making a move… but […]

Two Legends: Separated by Time and Space, But United in Their World View

by Rob Flaherty | January 23, 2015

For some reason, the World Economic Forum likes to present some of the biggest names in government and business in a relatively intimate setting. Rather than feature them in the plenary hall that accommodates 1,500 people – a room these world figures could easily fill – they schedule a session in a room called Agenda […]

World Economic Forum: Three Ways PR Can Address Global Challenges

by Laura Clementi | January 21, 2015

This week, leaders from business, government and civil society are convening in Davos, Switzerland for the World Economic Forum Annual Meeting 2015. What does public relations have to do with a gathering of 2,500 global leaders? Perhaps more than you think. The theme of this year’s meeting is “The New Global Context,” and throughout the […]