bulbAsset 2

Posts:June 2018

Innovation in Good Health at Cannes Lions

by Adrianna Hosford | June 20, 2018

The Cannes International Festival of Creativity is a week-long explosion of creativity, technology and sound, showcasing innovative work in advertising, marketing and communications. The first two days of the festival focus on latest trends in pharma, health and wellness. It attracts everyone from the who’s who in biotech, to the creatives and C-suite leading the […]

Creative Collaboration at Cannes: 5 Hacks for Workplace by Facebook

by Liz O'Connor | June 18, 2018

Creative problem-solving and idea generation are key CEO priorities these days – a critical capability to keep pace with changing customer needs and competitive challenges. It’s also, as one might imagine, a prominent theme at the 2018 Cannes International Festival of Creativity, where I’ll be reporting from this week.

3 Reasons Why You Should Act Now on Voice Marketing

by Debra Forman and Tristen Sechi | June 18, 2018

As of January 2018, almost 20 percent of adults in the U.S. own a smart speaker. That’s a staggering statistic when you consider that adoption is expected to grow by nearly 50 percent before the end of the year! That means we may soon talk to an AI assistant more frequently than our own family […]

Cannes, Man and the Machine

by Karen Strauss | June 15, 2018

How prophetic that the debut of Marcel, the AI platform Publicis says will transform its business, is scheduled at the Cannes Lions Festival of Creativity at virtually the same time I will be speaking about a campaign to change the human behaviors that caused the opioid crisis.

Seeking Moments of Balance in an Unbalanced World

by Mindy Rubinstein | June 14, 2018

Next Thursday, June 21, depending on where you live, is either the longest or the shortest day of the year. The solstice marks a change in season and, in the northern hemisphere, it’s a time when there’s an illusion of more hours in each day – leading to hope of a life in perfect balance. […]

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]