#PrideMonth: Make it Matter
June is about to come to a close and as calendars turn to July, rainbow flags will be replaced by stars and stripes in the U.S. and people will be throwing much less glitter than they will backyard barbecues. Another Pride in the books. I spent some time this month wondering why Pride still matters. […]
Sea Changes at Cannes
by Mindy Rubinstein| June 27, 2018
Having just returned from absorbing the sights, sounds and creative inspiration at The Cannes Lions International Festival of Creativity, I couldn’t be prouder of our agency’s showing. But while the award wins are an important and even thrilling aspect of Cannes, so is having a front row seat to the trends and shifts shaping our […]
The Unsung Value in the Human Vetting of Influencers
With the meteoric rise of influencer marketing over the past several years, came a multitude of AI-enabled influencer tools that has led marketers to question the value of human eyeballs when determining a short-list of brand-appropriate influencers.
Musings from Cannes: Be the Difference You Want To See in the Workplace.
by Jo-ann Robertson| June 22, 2018
I am back from The Cannes Lions International Festival of Creativity feeling inspired, determined and ready to be the difference that I want to see within our industry.
Roaring with Pride: Our Cannes Young Lions Journey
by Kelly Kenny and Gabrielle Low| June 21, 2018
24 hours. 26 countries. One brief. Five minutes to present. Three winners. Well… this year it was only two. But, as they say in France, “C’est la vie.”
Innovation in Good Health at Cannes Lions
by Adrianna Hosford| June 20, 2018
The Cannes International Festival of Creativity is a week-long explosion of creativity, technology and sound, showcasing innovative work in advertising, marketing and communications. The first two days of the festival focus on latest trends in pharma, health and wellness. It attracts everyone from the brightest minds in biotech, to the creatives and C-suite leading the […]