Earlier this year, a Netflix shareholder letter made a statement that has since proven eerily telepathic: “Our focus is not on Disney+, Amazon or others,” the letter read. “We compete with (and lose to) Fortnite more than HBO.” Think about that. Netflix—which as of last week is worth more than Disney—sees gaming as its biggest […]
Bob Peterson, executive vice president and day-to-day lead of Ketchum Studios, talks with North America Director of Client Development Denise Kaufmann about why it’s important for brands to speak out and share stories amidst uncertainty—and what it’s like to run a full-scale studio from your basement. DK: In this environment, many clients are hesitant to […]
Before COVID-19, the technology industry was facing a new era of scrutiny relating to trust and social permission. Issues like consumer data privacy and security, as well as calls for more transparency and regulations on how technology is omnipresent in our lives, were growing in intensity. How is that changing with the new reality? Many […]
From sleepless nights to gratitude for a hot cup of coffee on a snowy Montana morning; from anxiety driven by media overload to getting to know my team on a more personal level as we all work from home—this global pandemic, combined with its pull on our economy towards a global recession, is the ultimate […]
If there’s one thing I’ve heard a lot over the past three months, it’s “You’re in Asia, you’ve experienced all this already, what does the way forward look like?” In February and March this looked fairly clean-cut. Now, in April, it seems like the end destination hasn’t changed, but the paths towards it have diversified. […]
A scene from #QuarantineLife: This morning, my three-year-old son found a pair of his old pyjamas and decided that he wanted to wear them all day. He absolutely did not want to put on his actual clothes, and I spent approximately 30 seconds trying to persuade him this wasn’t a great idea before promptly giving […]
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