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Posts:November 2019

Removing Likes and Why We Are Fine With It

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]

Hot Right Now: The Rise of the Nano-Influencer

by Deanna Dugo| November 25, 2019

They live among us – walking, talking, creating, posting, sharing. You might know one. You might even be one. Who are we talking about? The elusive nano-influencer. In an influencer culture where authenticity and engagement are arguably more desirable than reach alone, these small but mighty creators are quickly gaining notice from brands and agencies […]

Preparing for the 2020 Paid Social Media Landscape

by Rachel Winer| November 22, 2019

Gotta love a few slow social media weeks. Haha, slow? I think not. Mark Z. and Jack D. have grabbed our attention with their high-stakes social media chess match, battling it out over political and cause-related social issue ad rules and regs. So, what do brands need to know, and how can they prepare to […]

How would I rate as a corporate athlete? My tips for travel stamina.

by Barri Rafferty| November 21, 2019

As I stare down at my Delta app, inching closer to Diamond status with every flight, I realize that I have 140 qualified segments and at least 20 more on other airlines. You can see that I travel cost-effectively, but of course I appreciate the upgrades. People often ask me, “How do you do it […]

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

B2B Millennials Need to Feel the Love

by Melissa Kinch| November 19, 2019

Marketers have studied and analyzed millennials as consumers extensively. But have we really researched millennials as major decision-makers inside companies, specifically as B2B purchasers? Many professionals in this generation have moved from FOMO (fear of missing out) to JOMO – the joy of missing out. And they are grappling with technology overload. In her now-famous […]