As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?
I recently attended the 33rd Page Society Annual Conference, aptly themed, “Clash of the Empires: Building Bridges In A Divided World.” The picture painted at Page was a bit depressing, yet the realism was important for us to hear as communicators. The post-Brexit world, Trump’s ascension as a Presidential contender and the now tremendous wealth […]
Freya Williams, author of Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, recently gave an inspiring speech where she discussed the first nine (or ten) companies that had successfully been built into billion-dollar brands by focusing on purpose. As I was listening, the person sitting next to me asked why so many other […]
When was the last time you asked Siri a question about your health? As little as five years ago, that might have sounded like a crazy question. Today, not so much. Many of us share more personal information with our smartphones or wearables than we do with our closest friends. How many steps do we […]
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