Where to begin! The experience of leaving Madrid and working abroad as a Global Scholar within Ketchum’s Washington D.C. and New York offices was incredible, to say the least. As part of the Healthcare Practice, my colleagues in both cities exposed me to every facet of their roles right from the start! I conducted research, […]
Dengue fever was something that happened to other people in other places until the day, two years ago, that I found myself feeling ill after travelling home to London from Thailand. I discovered first-hand how rapidly a disease can go from being a distant, abstract threat to a real and present danger. Each year an […]
The food industry, more than any other consumer sector, is built molecule by molecule on trust, and the harder it is for consumers to get AND UNDERSTAND the information they want, the less likely they are to trust. A new book by Joanna Blythman, Swallow This, clearly shows the challenge ahead. That, in a nutshell, […]
Glancing at the headlines you’d be forgiven for thinking that sugar is public menace number one. Sensationalist reporting has nailed sugar as the primary cause of everything from obesity, diabetes and cancer. While we all know that too much of anything can be a bad thing, it is important that sugar is not over demonised […]
1. Perfection faux pas Our work should never be perfect because we’re not. Content that’s polished doesn’t sound human. Strategy that’s static is stale. Buzzfeed champions ‘incomplete’ and evolving content because iteration driven by audience insight is the key to impact. 2. Content is king but contextualised content is president Content is meaningless unless […]
Ever since I’ve been old enough to hold a book, I’ve been crazy for comics. To this day, few things provide me with more pleasure than the combination of pictures and words, telling stories together in ways that neither can do on their own. As PR, marketing and journalism become increasingly visual disciplines, it makes […]
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
This site uses the following third party cookies to track website performance and to play back videos.