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Posts:June 2019

Pride Month 2019: Pride Deserves More Than a Celebration

by Drew Warren | June 18, 2019

Of course, we should all be celebrating Pride—but it’s simply not enough. There, I said it. Over the years, the meaning of Pride for me has evolved—admittedly, I’m guilty of having celebrated Pride and done nothing more. It’s important to point out that I’ve been fortunate to have not endured the same level of persecution […]

A Communicator’s View from MARS

by Tristen Sechi | June 13, 2019

As communicators, when we’re given client briefs, we have a pretty clear sense of the tools at our disposal and put together picture-perfect strategies to achieve the goals set out for us. It is also because we are communicators that we need to evolve alongside, and at the same rate as, the technology that powers […]

Finding Your Brand’s Technology White Space

by Melissa Kinch and Juliette Terrazas | June 11, 2019

In 2019, and beyond, every brand is a technology brand or will soon seek to be recognized as one. All roads lead to and through technology. From retailing icons to disruptive startups, B2B stalwarts to “true” tech providers, companies across every industry and geography have a technology story to tell. But what exactly is it? […]

FIFA Women’s World Cup: Kicking Off a Global Sporting Event and Cultural Moment

by Shawn McBride | June 7, 2019

The FIFA Women’s World Cup kicks off today as 24 teams gather in France for the month-long tournament. Organizers anticipate record-setting attendance and viewership as the sport of football enjoys unprecedented momentum on the women’s side. But, beyond the action on the pitch, what those who tune in and engage with this event will really […]

Ketchum’s Daily Ride Index: The Keys to Maximizing Mobility May Not Be What They Seem

by Kevin Oates | June 6, 2019

The spring 2019 edition of Ketchum’s Daily Ride Index proves that the future of mobility is still being scripted. We field this study periodically to get a pulse check on changing consumer acceptance of new forms of transportation and related technology. Our latest findings have yielded some counterintuitive results, with the most interesting insights resting […]

Navigating the New Winds of Travel Journalism

by Sara Garibaldi | June 5, 2019

With newsroom resources being cut, and reporters stretched thinner than ever before, imagine how challenging it is for them to try to find a few days from their schedules to fully immerse themselves in your destination/hotel/resort/cruise/brand. Even availability to attend a launch event is tough to come by nowadays.