NEWS + VIEWS
Posts:June 2019
Meeting Under the Strawberry Moon, I Was Inspired
by Barri Rafferty| June 26, 2019
I may be in the minority by being among the attendees of last week’s Cannes Lions International Festival of Creativity who have never had the word “creative” in their titles. But as the leader of a creative firm, I was reminded that creativity starts with me. As the sun set on the week, I was […]
Can’t Knock the Hustle: The Blueprint of a Billionaire Brand
by Tony Balasandiran| June 26, 2019
This month, Forbes reported that JAY-Z’s fortune “conservatively totals $1 billion.” You already know the king in America’s royal couple is super rich, but how he built his dynasty is remarkable. Twenty-three years ago this week, he dropped his debut album with business partners Damon Dash and Kareem Biggs through their own imprint, because major […]
A Million Moments of Pride, and Gratitude
This year’s month of Pride has been one of personal reflection for me. Not only is it the 50th anniversary of the Stonewall uprising, but this weekend my partner Mark and I will be celebrating World Pride in the U.S. for the first time. It’s a moment to look back with gratitude and to look […]
Carrying the Cannes for Healthcare
by Con Franklin| June 19, 2019
I’ll admit it now – I’m a Cannes rookie. I was wholly unprepared for the dazzling array of opportunity, creativity and campaign brilliance at this annual gathering of creative professionals. Truly the latest and greatest in hardware, software and menswear. What’s been most interesting, however, is the broad array of business-critical issues in healthcare that […]
Pride Month 2019: Pride Deserves More Than a Celebration
Of course, we should all be celebrating Pride—but it’s simply not enough. There, I said it. Over the years, the meaning of Pride for me has evolved—admittedly, I’m guilty of having celebrated Pride and done nothing more. It’s important to point out that I’ve been fortunate to have not endured the same level of persecution […]
A Communicator’s View from MARS
by Tristen Sechi| June 13, 2019
As communicators, when we’re given client briefs, we have a pretty clear sense of the tools at our disposal and put together picture-perfect strategies to achieve the goals set out for us. It is also because we are communicators that we need to evolve alongside, and at the same rate as, the technology that powers […]
