In this day and age, chances are high that your clients or brands have some kind of presence on social media and they may be also involved in any number of online communities that are relevant to their industry and target audience. But who is responsible for managing all of these accounts so they work […]
No matter who you are, working in the PR industry requires you to manage your time and coordinate projects as skillfully and efficiently as possible. In this comical video, we use the holiday tradition of gift-wrapping to present some tips on how to do it – paired with some illustrations showing how not to do it.
Of Peacocks and Feather Dusters … If you consider how enduringly challenging the global economic climate remains, I’m sometimes struck by how easy it is to forget how blessed we are to be in gainful employment in an industry that can make a real difference. This was brought home to me recently when I was […]
What’s showing up in your Facebook newsfeed? Updates from your friends?Baby pictures? Someone met Chuck Norris at the mall? Chances are you’re seeing more and more branded content from businesses you don’t follow and promoted content from those that you do. You’re likely seeing dramatically less from the brands who aren’t promoting their content too. […]
As a marcomms specialist you understand that you are missing a trick if events do not feature within your PR programme. However have you ever spent money on an event and considered what you could do to maximise your PR return? Whether it is an intimate stakeholder roundtable, a major trade conference, press launch or […]
The 2013 edition of the landmark Creativity In PR study reveals that creativity is critical to how businesses perceive PR value, even as the PR industry struggles to find a business model that can help it genuinely prove its creative capabilities. The Creativity in PR report is co-authored by the Holmes Report and creativity experts NowGoCreate, […]
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