2019 was a year of dynamic change—in our industry, for Ketchum as a global communications consultancy and for me in my new role leading our global marketing and communications efforts. As we enter 2020, transformation and disruption have become the new normal. The ability to deliver a business impact for our clients demands an infusion […]
How are you going to compete next week and next year? To find out, take a look at Ketchum’s 2020 CPG and Retail trends infographic, where we’ve highlighted the can’t-miss trends we see coming your way. It’s a must-read if you want to engage people and create memorable experiences to drive sales in 2020. Best […]
As measurement experts, we simply love data and measurement techniques, and we get excited about the “magic” hidden within the numbers and the possibilities they provide. To anyone else, data has the potential to be overwhelming when not presented properly. Have you ever heard, “I don’t have the time to look into data. I have […]
The holidays are here, which means my excitement for the festivities is on the rise—along with my stress about getting everything done. Why does this happen? It’s supposed to be a season of joy, when endless buffets of holiday fare satisfy our appetites, cheerful gatherings fill up our calendars, and friends and family travel long […]
With the holiday season officially in full swing, the push for client gift guide inclusion is at the top of our wish list. However, it’s important to keep in mind that media and influencers are receiving more mailers than they know what to do with, and piquing their curiosity is much easier said than done. […]
Remember the good old “One Voice Policy” from the last century, when only authorized individuals were allowed to speak on an organization’s behalf? Thanks to the advent of social media, that single voice has been replaced by a chorus – one message, delivered by many voices. But where do these voices come from, and how […]
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