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Posts:Media

Looking Back, Before Leaping Forward: The Top-10 Most Read Ketchum Blog Posts of 2018

by Mindy Rubinstein | December 27, 2018

It’s been said that the pace of change, whether it’s technology, communications, or just in our daily lives, will never again be as slow as it is right now. That thought gives me pause, or more accurately makes me gulp, thinking about all that has happened within these last 12 months—and what I need to […]

For B2B Marketers, Reach Alone Isn’t Enough in Today’s Complex Marketing Ecosystem

by Kim Essex | November 2, 2018

The question of budget efficacy – call it “bang-for-buck,” ROI, business impact – is at the center of every discussion we have as marketers. With budget scrutiny intensifying, it is easy to retreat to the comfort of paid, be it advertising, event sponsorships, or digital partnerships for the reported reach they deliver. There’s no question […]

Digital Summit DC: The Mothership of Digital Marketing and Social Media Trends

by Rachel Winer | September 18, 2018

A few DC-based Digital folks recently attended the Digital Summit DC to close out the summer with the latest industry inspiration top of mind. With speakers ranging from top execs and brand managers at LinkedIn, Facebook, Refinery29, The Onion, U.S. Census Bureau, Animoto and more, we left with a slew of inspiring digital nuggets and […]

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh | August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]

Beyond Water and Batteries: Ready Your Hurricane Preparedness Communications Plan Now

by Sara Garibaldi | August 1, 2018

It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.

A Primer for Conquering Amazon’s Biggest Shopping Day

by Joanna Sowa | July 26, 2018

Prime Day has come and gone, but its impact on brands and consumers is here to stay. Some brands are resistant to the shift in retail power, while others are embracing it. Aside from the server failures and sad puppy glitches (which just made me want a dog even more), consumers are benefiting from the […]