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Posts:Media

A TikTok Primer: What it is and why you should care

by Kate Durkin| August 29, 2019

With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]

6.5 Billion Reasons Why Influencer Marketing is Here to Stay

by Kate Durkin| May 9, 2019

With influencer marketing showing no signs of slowing down, and on track to reach $6.5B in marketing spend in 2019, here are a few key trends to keep an eye on… Reaching, Beyond Reach: With follower fraud a major concern in 2017, and platforms spending much of 2018 rooting out millions of fake accounts, brands are […]

Moving the Needle: What does 20 years of greatness look like?

by Barri Rafferty| March 28, 2019

Last Thursday Ketchum was named “Best Agency of the Past 20 Years” at the 20th annual PRWeek Awards, an award that I’m especially proud of because it speaks to a consistency in the caliber of work we’ve created in partnership with our clients over a span of two decades; no small feat. As PRWeek put […]

Looking Back, Before Leaping Forward: The Top-10 Most Read Ketchum Blog Posts of 2018

by Mindy Rubinstein| December 27, 2018

It’s been said that the pace of change, whether it’s technology, communications, or just in our daily lives, will never again be as slow as it is right now. That thought gives me pause, or more accurately makes me gulp, thinking about all that has happened within these last 12 months—and what I need to […]

For B2B Marketers, Reach Alone Isn’t Enough in Today’s Complex Marketing Ecosystem

by Kim Essex| November 2, 2018

The question of budget efficacy – call it “bang-for-buck,” ROI, business impact – is at the center of every discussion we have as marketers. With budget scrutiny intensifying, it is easy to retreat to the comfort of paid, be it advertising, event sponsorships, or digital partnerships for the reported reach they deliver. There’s no question […]

Digital Summit DC: The Mothership of Digital Marketing and Social Media Trends

by Rachel Winer| September 18, 2018

A few DC-based Digital folks recently attended the Digital Summit DC to close out the summer with the latest industry inspiration top of mind. With speakers ranging from top execs and brand managers at LinkedIn, Facebook, Refinery29, The Onion, U.S. Census Bureau, Animoto and more, we left with a slew of inspiring digital nuggets and […]