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In-person Media Interviews Are Back (If You’re Prepared) - photo of a video camera filming a TV interview between two female participants

In-person Media Interviews Are Back (If You’re Prepared)

by Marissa Kandel| June 17, 2021

As COVID-19 restrictions begin to recede, one of the mainstays of media relations is slowly beginning to reemerge: in-person media interviews with journalists. Like most other forms of face-to-face communications in the past year, the “deskside” briefing has been on sabbatical, denying spokespeople and print, broadcast and online reporters from engaging in the more intimate, […]

Five Communications Strategies That Will Outlast the Pandemic - word bubble made up of index cards

Five Communications Strategies That Will Outlast the Pandemic

by Bill Zucker| March 25, 2021

The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

by Lisa Sullivan| January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

Fake News

Tales from Germany: How Fake News Proliferates

by Sabine Hückmann| November 23, 2020

The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]

PR SPIN

Why Not to Spin Science: Five Tips for Communicators

by Bill Zucker| October 5, 2020

As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]

How the Election Cycle Will Impact the Tech Media Landscape 

How the Election Cycle Will Impact the Tech Media Landscape 

by Samantha Wolf and Rebecca Pineiro| August 27, 2020

Virtual conventions are only the beginning. 2020 has been filled with unexpected developments, and this year’s U.S. election season is shaping up to be more of the same. For the technology industry, facing increased scrutiny from regulators while playing a critical role among consumers and businesses striving to connect during COVID-19, it’s important to understand […]