Sports Marketing Lessons from the 2020 Tokyo Olympic Games
Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]
The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!
After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]
In-person Media Interviews Are Back (If You’re Prepared)
As COVID-19 restrictions begin to recede, one of the mainstays of media relations is slowly beginning to reemerge: in-person media interviews with journalists. Like most other forms of face-to-face communications in the past year, the “deskside” briefing has been on sabbatical, denying spokespeople and print, broadcast and online reporters from engaging in the more intimate, […]
Addressing COVID Burnout in Financial and Professional Services
As the world passed the milestone of one year in the pandemic, the business community has faced a new employee engagement challenge: pandemic burnout. In the last few months, the financial and professional services industries have reckoned with employee stories of overwork, exhaustion and even abuse. In response, companies are offering incentives like bonuses, trips, […]
What Does Healthcare’s Future Look Like Post-COVID-19?
To predict the future of healthcare in the U.S., let’s start with its past. The modern centralized healthcare system arguably originated following the 1918 influenza pandemic, which changed the way healthcare was provided around the world. The crowd-driven nature of influenza forced us to rethink the way we cared for people. It moved us away […]
How Lockdown Changed Everything I Thought I Knew About Creativity
Ever since I started working, I’ve always had this (some may say irrational) fear that one day I’ll just wake up and stop being creative. Run out of ideas. And basically, not be able to do my job. I know this is highly unlikely, but bear with me. A little over a year ago we […]