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Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep

Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep

by Melissa Kinch and Lisa Sullivan| October 25, 2021

As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace.   Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]

The Uncomfortable Truth About Implicit Bias in Pediatric Care

The Uncomfortable Truth About Implicit Bias in Pediatric Care

by Anya Kotova| September 30, 2021

Providing the best care for the greatest number of people means confronting biases we don’t even know we have With the number of children hospitalized with COVID growing rapidly, it is important to confront the uncomfortable truth about implicit bias in pediatric emergency settings. The COVID-19 pandemic has prompted a major wake-up call about racial […]

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]

The Tokyo 2020 (Yes, 2020) Olympics Countdown is On!

The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!

by Gabrielle Scheder-Bieschin| June 24, 2021

After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]

In-person Media Interviews Are Back (If You’re Prepared) - photo of a video camera filming a TV interview between two female participants

In-person Media Interviews Are Back (If You’re Prepared)

by Marissa Kandel| June 17, 2021

As COVID-19 restrictions begin to recede, one of the mainstays of media relations is slowly beginning to reemerge: in-person media interviews with journalists. Like most other forms of face-to-face communications in the past year, the “deskside” briefing has been on sabbatical, denying spokespeople and print, broadcast and online reporters from engaging in the more intimate, […]

Addressing COVID Burnout in Financial and Professional Services - Woman experiencing stress at work

Addressing COVID Burnout in Financial and Professional Services

by Becca Cooper| April 29, 2021

As the world passed the milestone of one year in the pandemic, the business community has faced a new employee engagement challenge: pandemic burnout. In the last few months, the financial and professional services industries have reckoned with employee stories of overwork, exhaustion and even abuse. In response, companies are offering incentives like bonuses, trips, […]