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Posts:March 2015

Why You Need to be Mobile Friendly

by Katherine Watier Ong | March 31, 2015

61% of Americans search by using their smartphone. If that wasn’t a compelling enough call to action, on April 21, Google is changing its mobile algorithm and, by doing so, removing pages from mobile search that are not mobile friendly.

A Conversation with Men About Gender Disparity

by Barri Rafferty | March 26, 2015

This week, I had the opportunity to moderate a panel at the United Nations on a topic that’s very important to me: conversations with men about helping women reach leadership positions. The event was hosted at the United Nations (UN) by IMPACT Leadership 21, an organization committed to transforming women’s global leadership at the highest […]

Weaving Women’s Contributions into our Story

by Elizabeth Stoltz | March 26, 2015

As we celebrate National Women’s History Month, I found myself getting wrapped up in the History Channel’s series “History of Mankind: The Story of All of Us.” However, there was something troubling about the series’ take on human progress. True to its title, The History of Mankind seemed to be just that – the story […]

10 Ways to be More Creative

by Sue Maloney | March 25, 2015

Have you ever found yourself in a creative rut? No worries, here are 10 simple ways you can shake up your environment or daily routine. And who knows, maybe one of these ideas could be just what your mind needed to trigger a fresh new perspective. Bring on the next creative challenge! Do you have […]

SXSW Wrap-up Report: 10 trends for brands

by Stephen Waddington | March 24, 2015

SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content, organizational change and workflow.

Look for the “Great Equalizers”

by Mike Doyle | March 20, 2015

I spent the first week of 2015 in a New York hospital. The details aren’t important – all’s well, thanks to some talented people and good meds. But thanks to the experience, my perspective on leadership has changed in a way I didn’t expect. For the first 48 hours of my stay my bed was […]