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Posts:October 2017

The Talk of the Town: 10 Trends from FNCE 2017

by Jaime Schwartz| October 27, 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new […]

Inspiration Comes in All Sizes

by Angela Fernandez| October 25, 2017

“Don’t let your age stop you from what you want to do.” I’ve long been fascinated with Gen Z’s view of the world today. In particular, Gen Z is known to be the do-gooders – kids and teenagers who are compelled to make the world a better place. In fact, they don’t need to ask […]

How to Survive the Brand Apocalypse

by Katie Illera and Lauren Sugarman| October 25, 2017

It’s a spooky time for brands, and not just because October is Halloween. E-commerce and the growth of private label means retailers are putting the squeeze on national brands. In fact, some say the death of brand loyalty is upon us as Catalina reports that 90 percent of leading household goods brands are losing market […]

From Politics to Retail, Diversity to Harassment, Sleep to Power: In 48 Hours, Fortune MPW Covers It All

by Barri Rafferty| October 20, 2017

Fortune’s annual Most Powerful Women Summit is both thought provoking and motivational. The networking is unparalleled but, the truth is, the broad range of topics is what keeps me coming back each year. The conference alternates locations between California and Washington, D.C. each year, and being in our capital gave it a different vibe. Senator Amy Klobuchar kicked […]

Data: Beyond a Shiny Toy

by RP Kumar| October 20, 2017

In a recent interview related to WPP earnings, WPP’s CEO, Sir Martin Sorrell said, “The three main reasons why the ad market is struggling are because of digital disruption, activist investors and the low cost of capital money.” He went on to talk about the first reason – digital disruption – in the following terms: […]

Are You Ready to “Scan and Go?”

by Angela Connor| October 18, 2017

Wouldn’t you love to walk into your local grocery store, scan the items on your list, put them in your bag and head straight to your car when you’re done? No waiting to reach the cashier in long checkout lines, or even shorter self-checkout lines for that matter. I’m talking about a completely autonomous experience. […]