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by Valerie Pritchard| October 31, 2017

The internet’s hottest influencer doesn’t have her own social channels. I know what you’re thinking: you can’t call yourself an influencer without social channels – that’s completely hypo-critical. And you’d be right about one thing: I’m talking about a hippo, and she is definitely a critical part of the story here. Today, I’m taking a […]

by Mindy Rubinstein| October 31, 2017

A lot has been written about marketing to different audience segments, from Gen Z to millennials to 50+, making me wonder whether what we really should be talking about is how to successfully communicate across generations. Or even the value of having relationships across generations. That got me thinking about my most powerful cross-generational relationship […]

by Jaime Schwartz| October 27, 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new […]

by Angela Fernandez| October 25, 2017

“Don’t let your age stop you from what you want to do.” I’ve long been fascinated with Gen Z’s view of the world today. In particular, Gen Z is known to be the do-gooders – kids and teenagers who are compelled to make the world a better place. In fact, they don’t need to ask […]

by Katie Illera and Lauren Sugarman| October 25, 2017

It’s a spooky time for brands, and not just because October is Halloween. E-commerce and the growth of private label means retailers are putting the squeeze on national brands. In fact, some say the death of brand loyalty is upon us as Catalina reports that 90 percent of leading household goods brands are losing market […]

by Barri Rafferty| October 20, 2017

Fortune’s annual Most Powerful Women Summit is both thought provoking and motivational. The networking is unparalleled but, the truth is, the broad range of topics is what keeps me coming back each year. The conference alternates locations between California and Washington, D.C. each year, and being in our capital gave it a different vibe. Senator Amy Klobuchar kicked […]