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A Few Final Pearls for Life and Career - photo of loose pearls in an upturned shell

A Few Final Pearls for Life and Career

by Rob Flaherty| June 15, 2021

Over the course of my life and career, I’ve gathered many pearls of wisdom from the brilliant colleagues, clients and thought leaders I’ve had the pleasure of knowing and learning from. On my last official day of work before retirement, I’d like to share a few in the hopes that they help guide new and […]

Pride Month 2021 - Evolving the Celebration - photo of black woman holding pride flag over her head

Pride Month 2021: Evolving the Celebration

by Bryan deCastro| May 27, 2021

This June, millions of people will join together for Pride Month 2021, the nation’s largest LGBTQIA+ celebration. Pride Month has traditionally been a time for parades and other events held in support of the LGBTQIA+ community and in commemoration of the Stonewall Riots. This uprising became a tipping point for the emerging gay rights movement […]

Achieving Our Full Potential in the Public Relations Industry - image of gate opening onto a blue sky

Achieving Our Full Potential in the Public Relations Field

by Rob Flaherty| May 21, 2021

As I approach retirement in three weeks, I think about the progress the public relations field has made in 40 years. Four decades ago, our industry had already branched out from a singular focus on media relations, but it was still dominated by media relations — specifically, relations between our clients and mass media. We […]

Marketing to moms

How Marketers Can Win Moms’ Hearts

by Lauren Sugarman| May 6, 2021

Since Similac’s “Sisterhood of Motherhood” ad back in 2015 shined a satirical spotlight on marketing to moms, countless brands have called for an end to the mommy wars, telling us women to stop fighting and start getting along. Well, for the past year-plus, the pandemic has waged a war on moms, and most brands haven’t […]

Why We’re Optimistic This Earth Day - High-rise building covered with plants

Why We’re Optimistic This Earth Day

by Ketchum| April 21, 2021

Last year’s Earth Day hardly seemed like the appropriate time to celebrate the event’s 50th anniversary. But a year later — with confidence that a vaccine will curb a devastating global pandemic — there is renewed hope for our future and the health of people and planet. In the spirit of that sentiment, Ketchum’s team […]

Women's History Month collage of Ketchum employees

Ketchum’s Women Leaders Raise their Voices for Gender Equity

by Hilary McKean| March 31, 2021

Women’s History Month wraps up today. Like so many of these commemorative moments over the past year, 2021 was a flashpoint for the conversation about change. For the past month, Ketchum has celebrated progress, expressed gratitude for the strong female leaders we partner with, and simultaneously raised our voices around distressing examples of the work […]