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NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride | October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

On International Day of the Girl, Let’s Celebrate by Sharing Our Wisdom: 13 Tips from Senior Female Leaders

by Mindy Rubinstein | October 11, 2018

Today is International Day of the Girl, a day that calls on the global community to rethink how to prepare young women for a successful transition into the world of work. It reminds me how fortunate I am to work at Ketchum where both my male and female colleagues are committed to helping young women […]

Always bet on the culture.

by Tony Balasandiran | October 9, 2018

When Nike introduced Colin Kaepernick as the face of its 30th Anniversary “Just Do It” Campaign in September, it was more than an announcement – it was an action. With the brand not only acknowledging an important ongoing issue and conversation, but taking a stand by providing a platform for some of the most vocal […]

Wall Street Journal Food Forum: Abundance Generates Abundant Challenges

by Linda Eatherton | October 3, 2018

For nearly a decade the food industry has been reeling from the tsunami of change that washed over the sector. Caught off guard, titans of established multi-national businesses found themselves at a loss for ways to dig out and survive. I attended the Wall Street Journal Food Forum last week, and can tell you the […]

2018 NFL Season Brings New – and Old – Challenges for America’s #1 Sports League

by Shawn McBride | September 21, 2018

The first two weeks of the 99th season of the NFL are in the books, and fans are in full-on football mode. The league continues to enjoy envious popularity but there are a variety of lenses that, when applied, can reveal slightly different perceptions about the degree of glory currently associated with the biggest sport […]

5 Things You Need to Know Right Now About the Meal Kit Industry

by April Rueber | September 18, 2018

It seems like every day there’s some breaking news coming from the meal kit industry. From mergers and acquisitions to new formats even targeting kids, Ketchum Food and its specialty food communications team, Cultivate, have the inside scoop with applicable takeaways for what it takes to rise above the chatter in this cluttered space.