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How Brands and Employers Can Support the LGBTQ+ Community - screen shot of Ruben Gonzales and Jonathan Lovitz

How Brands and Employers Can Support the LGBTQ+ Community

by Mike Doyle| July 6, 2021

Pride 2021 came to a rousing close last week, but the turning of the calendar cannot mean we turn our focus away from the continued education, dialogue and focus on accelerating acceptance for the LGBTQ+ community. It’s critical that we expand beyond each community’s “month” and focus on intersectionality for every race, identity, and ability […]

Reflections on Retirement After 32 years - photo of Rob Flaherty

Reflections on Retirement After 32 Years

by Rob Flaherty| May 13, 2021

Gratitude, amazement, pride and excitement — these are the feelings I have as I announce my retirement after nearly 32 years at Ketchum and a career that spans more than 40 years. My last day of regular work is June 15. As that day approaches, I’m feeling a mix of emotions. Gratitude I cannot overstate […]

Marketing to moms

How Marketers Can Win Moms’ Hearts

by Lauren Sugarman| May 6, 2021

Since Similac’s “Sisterhood of Motherhood” ad back in 2015 shined a satirical spotlight on marketing to moms, countless brands have called for an end to the mommy wars, telling us women to stop fighting and start getting along. Well, for the past year-plus, the pandemic has waged a war on moms, and most brands haven’t […]

From Education to Representation-A Black History Month Conversation-Headshots of Speakers

From Education to Representation: A Black History Month Conversation

by Jenn Bins| February 23, 2021

As someone who attended and has family members who graduated from an HBCU (Historically Black College/University), I was recently honored to moderate a conversation with two amazing women: Ashley Christopher, Esq., founder and CEO of HBCU Week, a Ketchum partner whose mission is “to encourage high-school aged youth to enroll into HBCUs, provide scholarship dollars for […]

COVID-19 Vaccines Are Here, What This Means for Travel - Woman Planning Travel Using Computer, Journal and Map

COVID-19 Vaccines Are Here: What This Means for Travel

by Bettina Garibaldi| February 11, 2021

The recent news that the U.S. is weighing the possibility of requiring a negative COVID-19 test for domestic air travel is a strong reminder of how important the vaccine is for the travel industry, and for all of us who travel for personal or business reasons. The travel, hospitality and leisure sector was one of […]

Managing Volatility: What’s Ahead for Financial Services

Managing Volatility: What’s Ahead for Financial Services

by Becca Cooper| January 29, 2021

We’re only a month into 2021, but already the year is taking shape for financial services. The stock market is on a retail-investor-fueled rollercoaster, with Redditors taking on short-sellers, creating unprecedented volatility. The pandemic and subsequent lockdown spurred a digital reckoning, forcing brands from large banks to small fintechs to quickly reevaluate how they interact […]