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Natural Products Expo West: Simple Ingredients Make for Winning Campaigns

by Alison Borgmeyer | March 6, 2019

Natural Products Expo West, the #1 show for natural, organic and purpose-driven brands, is upon us. From trend-spotting and workshops to taste-testing and networking, the show is nothing short of inspiring, which might explain why I’ve been going for more than a decade now.

The Future of PR Analytics 2019: shooting down the silver bullet?

by Fran Cavanagh | March 5, 2019

Should we continue searching for the PR measurement “silver bullet,” that one metric or approach that will let us reliably measure the effectiveness of all of our activities? That’s the question that kicked off and provided the informal theme for much of PRMoment’s 2019 “Future of PR Analytics” event, held at Ketchum’s London office last […]

Flexing in February: a borderless approach to client service

by Jim Fennelly | February 28, 2019

One of the things I love about working at Ketchum is our borderless approach to client service. It aligns with our “no boundaries” philosophy and means that many of us can not only work across disciplines and industries, but also geographies. On any given day I can field early morning emails from European colleagues and […]

Happy (Real) Birthday, Ketchum

by Rob Flaherty | February 13, 2019

Six years ago our agency celebrated our 90th birthday in a big way, including 90 pro bono brainstorm sessions for 90 non-profit organizations all over the world. The occasion dated our origins back to 1923, but that date — long the official date of our founding — obscured one inconvenient fact that is worth noting.

Fostering Fluidity at Work

by Hilary McKean | February 8, 2019

I recently learned in a new business pitch that more and more GenZennials define themselves as gender fluid. Almost half of the next generation who will be entering the work force. Imagine how different our workplace will be in the decade ahead as a result. Last year, my child, Alice, aka Kyle, came forward to […]

A Tribute to Jerry Voros

by David Drobis | February 6, 2019

Jerry Voros passed away this week in Pittsburgh, Pennsylvania where he had lived for more than 50 years. To both commemorate and celebrate his life, here’s a look back at the tremendous impact Jerry had on me, Ketchum, and the world of Public Relations.