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True Equity Means Accessibility for All
by Katy Thompson| August 5, 2021
Last week marked the Americans with Disabilities Act anniversary – a law signed 31 years ago as a result of a decades-long fight from the disability advocacy community that legally recognized for the first time the exclusion of people with disabilities as discrimination. To mark this historic date the FDR Memorial Legacy Committee held its […]
How Brands and Employers Can Support the LGBTQ+ Community
Pride 2021 came to a rousing close last week, but the turning of the calendar cannot mean we turn our focus away from the continued education, dialogue and focus on accelerating acceptance for the LGBTQ+ community. It’s critical that we expand beyond each community’s “month” and focus on intersectionality for every race, identity, and ability […]
Reflections on Retirement After 32 Years
Gratitude, amazement, pride and excitement — these are the feelings I have as I announce my retirement after nearly 32 years at Ketchum and a career that spans more than 40 years. My last day of regular work is June 15. As that day approaches, I’m feeling a mix of emotions. Gratitude I cannot overstate […]
How Marketers Can Win Moms’ Hearts
by Lauren Sugarman| May 6, 2021
Since Similac’s “Sisterhood of Motherhood” ad back in 2015 shined a satirical spotlight on marketing to moms, countless brands have called for an end to the mommy wars, telling us women to stop fighting and start getting along. Well, for the past year-plus, the pandemic has waged a war on moms, and most brands haven’t […]
From Education to Representation: A Black History Month Conversation
by Jenn Bins| February 23, 2021
As someone who attended and has family members who graduated from an HBCU (Historically Black College/University), I was recently honored to moderate a conversation with two amazing women: Ashley Christopher, Esq., founder and CEO of HBCU Week, a Ketchum partner whose mission is “to encourage high-school aged youth to enroll into HBCUs, provide scholarship dollars for […]
COVID-19 Vaccines Are Here: What This Means for Travel
by Bettina Garibaldi| February 11, 2021
The recent news that the U.S. is weighing the possibility of requiring a negative COVID-19 test for domestic air travel is a strong reminder of how important the vaccine is for the travel industry, and for all of us who travel for personal or business reasons. The travel, hospitality and leisure sector was one of […]
