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How to Future Proof Your Organization from Reputational Risk

by Andrew Moesel and Juliette Terrazas| September 18, 2019

It is the great dream of meteorologists and gamblers to be able to predict the future. Business leaders are likely a close third behind them. If history has taught us anything, however, it is that the world—and, by extension, business—is unpredictable. The old maxim tells us to expect the unexpected, and yet we often still […]

Americans Voice Views on Causes They Care About… and CEOs are Paying Attention

by Mary Elizabeth Germaine and Laura Clementi| September 12, 2019

In what some observers might call a “man bites dog” moment, the Business Roundtable (BRT) – a group of nearly 200 CEOs of major U.S. companies – recently proclaimed that a corporation’s purpose should balance the needs of shareholders with stakeholders. That’s really big news, because for decades, the BRT made it clear that Purpose […]

Royal editors and the changing face of influencer marketing

by Stephen Farrell and | August 13, 2019

Few will have escaped the news that the September issue of British VOGUE has been guest edited by HRH The Duchess of Sussex. The September issue celebrates women who are acting as “forces for change” in the world. In the age of influencer marketing, what a coup for the Condé Nast published title to have […]

Weathering the Storm: Is Your Hurricane Communications Plan Strong Enough?

by Julia Smith| July 22, 2019

While summer ushers in plenty of sunny days, family vacations and extended school breaks — it also brings with it a less-welcomed moment in time — hurricane season. And although the National Oceanic and Atmospheric Administration is predicting a “near-normal” season for 2019, with two to four major hurricanes, the landfall of Hurricane Barry earlier […]

Building #IRL Relationships in a Screen-driven World

by Jaime Schwartz and Lisa Bruno| July 17, 2019

Have you ever thought you knew someone only to realize that you’ve never actually met, and all of your interactions have been on Instagram? Or have you ever thought about a conversation you recently had, only to realize you had commented on a lively Twitter thread, and no actual dialogue was exchanged?

How a Shift in the Winds of Caribbean Tourism Can Impact Your Destination

by Angelique Govantes| July 15, 2019

The tourism and economic development sector is always shifting due to political climate, natural disasters, climate change, or an increase in crime. In order to navigate these changes, you have to become proactive in your approach and put a plan in place to help circumvent unpredictable situations that might arise.