For many years now, experienced CCOs and agency counselors have appreciated that issuing segmented and conflicting messages to different stakeholders doesn’t work anymore. Fueled by the transparency of social media, what you say to employees had better be consistent with what you say to Wall Street and your customers, and vice versa. Everyone sees everything. […]
Over the last few weeks, every day has been unprecedented. Last week’s unprecedented jobless claims numbers followed weeks of unprecedented stock market volatility, which followed unprecedented news about an unprecedented global pandemic. As March and the first quarter of 2020 end, companies are putting together their strategies for reporting financial results in the middle of […]
In the age of working and living from home, content is a much–needed source of substance consumers crave. Traditional content production has been shaken, with studio spaces shutting their doors, traditional production crews packing up and communications professionals across the globe wondering “What should we and CAN we post?” CAN WE AND SHOULD WE POST? […]
The COVID-19 coronavirus upended daily routine as we know it. Businesses closed their doors to customers. And products we have not used in decades have become pantry staples. The impact of this shifting lifestyle is causing us to regroup and change the way we live. As businesses, we need continuity to stay economically relevant while […]
This post was originally published on the Page Society blog. I had the privilege today to moderate a discussion among more than 100 leading chief communications officers and agency leaders, all members of the Page Society. The topic was how companies are and should be responding to COVID-19. There was broad agreement that this unprecedented […]
As a woman working in communications, I find International Women’s Day one of the most inspiring times of the year. I’m surrounded by creative, intelligent, accomplished women every day, but seeing them actively celebrated across all of my social media channels and in the media fills me with energy and hope. This year I’m especially inspired. When reviewing IWD’s #EachforEqual theme, urging us to forge a more gender-equal world, I was drawn to […]
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