Posts:November 2017

Evolving for the Future: Barri Rafferty Named CEO

by Rob Flaherty| November 28, 2017

Today is an exciting day for all the colleagues at Ketchum, for our clients and also for our industry. Today, we named Barri Rafferty Chief Executive Officer at Ketchum, effective January 1, with me continuing as Chairman.

Thanksgiving is the Perfect Time to Lift Someone Up

by Mindy Rubinstein| November 21, 2017

A few years ago during a phone conversation with a work colleague, we started discussing another employee and found ourselves zeroing in on one aspect of their work that was less than satisfactory without giving energy to the many positive attributes and immense value the person brought to the organization. Fortunately my colleague hit pause […]

Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

by Monica Marshall| November 20, 2017

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters. [1] Without even counting Hurricanes Harvey, Irma and Maria, or the California fires, the U.S. has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs. When coupled […]

The Power of Influence

by Rob Flaherty| November 17, 2017

“We don’t see things as they are, we see them as we are.” – The Talmud It was with this quote that I began a fascinating discussion with neuroscientist, author and professor Tali Sharot. In this era of technology-fueled confirmation bias, particularly how the proliferation of alternative facts shape our decision-making process, I was interested […]

A Brand’s Guide to Micro-Influencers

by Amit Wadehra| November 15, 2017

If you’ve read any trade publications, or have been in planning meetings recently, you’ve probably heard the term “micro-influencer” come up more than a few times. You might be thinking, “Is this a new type of influencer that I missed?” The answer is no. If you’ve run an influencer campaign in the last five years, […]

Swipe Right: Lessons on Marketing to Youth

by Rebecca Loveridge| November 14, 2017

What is it about youth that generates such obsession over it? In marketing and communications, this answer is simple: buying power.