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Posts:August 2018

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh | August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]

How Can Purpose Drive Profit?

by Caroline Friedman | August 8, 2018

One in four women in the U.S. struggled to purchase period products within the past year due to lack of income. This issue, unearthed by our U by Kotex partners, served as the catalyst for their founding sponsorship of the Alliance for Period Supplies (APS)—a network of banks that gets period products into the hands […]

Observations from Voice Summit: Welcome to a Voice-First World

by Tristen Sechi and Brandon Schuster | August 7, 2018

The inaugural Voice Summit brought together over 3,000 professionals and thought-leaders at the forefront of digital innovation to dive into the current and future state of Voice and AI. Voice is perhaps the most natural form of expression and, now, with voice marketing, brands and consumers alike can have more impactful engagement with one another […]

Deep in the Heart of Texas: Lessons in Connecting to Communities from a Transplant New Yorker

by Jonathan Younger | August 2, 2018

In February I moved from New York City to Dallas, Texas – trading in my winter coat and gloves for a cowboy hat and boots. After living 14 years on both coasts, I was moving “home” in a sense – back to the South – to the land of sweet tea, steaming summers and generous […]