Are you familiar with the childhood game Mother, May I? Children stand in a line at one end of a field and can’t take a step forward unless they preface their request with “Mother, may I?”. If they forget to ask, they’re out. Today, dockless bikes and scooters popping up on city streets everywhere are […]
With Labor Day weekend quickly approaching, it’s a chance for many of us to recharge and reset. It’s also the symbolic end of summer. While no one follows the age-old rule of “no wearing white after Labor Day” anymore, we do tend to think about our lives by the season. Up next is fall, and […]
Brand Storytelling’s “Elevate 2018” conference was held last month in Deer Valley, Utah. And if the scenic mountainous views weren’t inspiring enough, the two days jammed with fruitful discussions, case studies and trends from the industry’s leading storytellers, production companies, media outlets, agencies and brands. In addition to bringing attending and gathering key learnings for our […]
Enhancing idea generation, bringing forth differentiated perspectives, and improving business outcomes are all reasons businesses focus on their commitment to diversity, equity and inclusion. As a communications consultancy, and on behalf of our clients, these motivating factors play a role, but the most important consideration is our commitment to the employees who work here. As a CEO, one of […]
“I can’t believe you give your kids lollipops! You’re a dietitian!” I heard this while on a 4-hour flight from Chicago to Cabo San Lucas for my 40th birthday with a few friends and family. It wasn’t the first time, and certainly won’t be the last, I have been questioned about my feeding (or candy) […]
From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]
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