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Posts:May 2012

3 Guaranteed Techniques for Igniting a Rapport with Your Audience

by Tom Barritt| May 30, 2012

It is said that 75 percent of audience members check their Blackberry the minute a speaker steps to the podium. The other 25 percent are thinking about lunch. Is this true? I don’t have actual data to support the claim, but I’m sure it got your attention. I’m always astounded when a speaker begins a […]

TEDTalk: We Need to Talk About an Injustice

by Betsy Quinn| May 25, 2012

This post is part of a series we are publishing featuring inspirational talks from TED. Curators Betsy Quinn and Sarah Unger, who attended the TEDActive conference this year on behalf of Ketchum, identify some TED highlights for you to watch. It is only fitting to share a TEDTalk that brought this year’s entire TED community […]

Analyze this: The latest developments in PR measurement

by David Rockland| May 23, 2012

This post originally appeared on PRSA.org and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate. We now have the data to […]

7 Tips for Making Better Contributions in Meetings

by David Gallagher| May 21, 2012

There seem to be two kinds of people in business meetings: those in love with the sound of their own voice, and those who don’t make a peep. We’ve all been there, wishing someone would either be quiet or speak up, but finding the right balance is easier said than done – a big reason […]

Powering the Global Energy Sector

by Anastasia Ivanova| May 18, 2012

There is an infinite number of ways miscommunication can undermine a business. It’s a no-brainer. However, last week’s London Business School Energy Forum reveals that lack of communication can undermine the whole sector. In this case, the European energy sector. In the UK – of all places – the lights are predicted to go out […]

Video: Turning Weakness Into Strength

by Betsy Quinn| May 17, 2012

This is the first post in a series that will highlight inspirational talks from TED. Curators Betsy Quinn and Sarah Unger, who attended the TEDActive conference this year on behalf of Ketchum, identify some TED highlights for you to watch. When research professor Brené Brown gave her first TEDTalk in 2010 on “The Power of […]