NEWS + VIEWS
Posts:October 2012
Thinking Beyond Numbers
This article is being republished from PublicAffairsAsia.com. Corporate communicators must think beyond numbers and develop a coherent narrative for their firms if they are to effectively articulate how they will navigate ongoing economic uncertainty, suggests Josh Nova. Since the financial crisis we have been living through a period of economic uncertainty, which continues to weigh […]
How Fashion Trends Are Being Dictated by Social Media Trends
Two members of Ketchum, Ryan Shell, Senior Manager, Online Communications, and Sarah Unger, Managing Account Supervisor, Creative Catalyst served on a panel discussion hosted by Fashion News Workshop (FNW)/Trends last week about the ways in which new media is affecting the fashion industry and, more broadly, our news cycles, trend spotting, and cultural commentary. Specifically, […]
Personally Navigating Balance
by Barri Rafferty| October 24, 2012
This fall, I kicked off a series of panel discussions under the umbrella, “Real Women Fostering Women’s Leadership.” Each of these panels will include accomplished women who are willing to share their insights on how to be successful as women leaders. My hope in creating this series is to address the various topics that affect […]
Today News Finds You
by Rob Flaherty| October 23, 2012
Last week I had the privilege of serving as co-chair of the Public Relations Society of America’s 2012 International Conference in San Francisco and on a panel called The Agency of the Future with Jack Martin, Global Chairman and CEO, Hill+Knowlton Strategies; Janet Tyler, Co-CEO and Founder, Airfoil Public Relations; Fred Cook, CEO and President […]
Localizing Global PR Campaigns
by Alicia Mistry| October 23, 2012
What’s the secret to coordinating an effective multi-market PR campaign? Alicia Mistry, International Network Specialist at Ketchum Pleon London, gives tips on how to ensure global programs don’t fail at the first hurdle.
Party Politics
by Alexis Darby| October 23, 2012
With the hectic party conference season behind us for another year, it seems like a good time for the political nerds among us to reflect on the highs and lows, and winners and losers of the season. There is nothing quite like the excitement of these three weeks. Politicians, lobbyists and political enthusiasts, come together […]
