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An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

Curious About Clubhouse? Here’s What Brands Need to Know

Curious About Clubhouse? Here’s What Brands Need to Know

by Amit Wadehra| February 17, 2021

The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]

Collaboration in the Present: Adapting to a New World of Digital Content

Collaboration in the Present: Adapting to a New World of Digital Content

by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020

In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

For More Accessibility in a Tech-driven World, Let’s Start with Empathy

by Maury Postal| November 18, 2020

8:00a Cooking Podcast 9:30a History of Opera course over Zoom 11:00a FaceTime with best friend from childhood 1:00p Text exchange with neighbor on the fourth floor The schedule above seems normal enough for an ordinary, device-centric day in 2020. What makes it extraordinary is that it’s the schedule of a newly tech-enabled nonagenarian. Iris, 92, […]

Behind the Scenes on a Healthcare Video Shoot with Purpose

Behind the Scenes on a Healthcare Video Shoot with Purpose

by Brooke Stelzer| October 28, 2020

When you work with purpose, the meaning behind the effort awakens something inside, and you realize you are a small part of something much bigger than yourself. It’s a humbling experience. Consciously working with purpose is a life goal of mine, so the opportunity to work on Atlantic Health System’s “Ask Her” breast cancer awareness […]

Nutrition Education Content

To Create Breakthrough Nutrition Education Content, Check in with Chicken

by Dylan Bailey, MS, RD| September 3, 2020

Think about how much chicken you eat in a year. If you’re like the average American, that’s estimated to be some 96.1 pounds of chicken. You may find yourself buying so much chicken because, compared to other sources of protein, you’ve heard that it’s healthier, more convenient, has better family appeal, is affordable and even […]