NEWS + VIEWS
Posts:November 2018
Davos Insider: 5 Themes for the World Economic Forum Annual Meeting 2019
by James Hardy and Laura Clementi| November 29, 2018
The World Economic Forum’s Annual Meeting in Davos is a highly anticipated gathering of top leaders in government, business and civil society. On a global stage, these leaders examine our world’s most pressing challenges and collaborate to drive positive change. Their discussions help shape the political, social and economic agendas for the year ahead. Not […]
Coming Soon: 12th months of Cyber Monday
by Simeon Mellalieu| November 21, 2018
How the expanding world of e-commerce shopping festivals is changing the global retail landscape. November has long been a critical month in the retail calendar. Now, thanks to global inventiveness and e-commerce, the November shopping frenzy is being reinvented, amplified and replicated to deliver an online retail shopping festival for every month of the year […]
Ketchum’s Daily Ride Index reveals the people most likely to give up their cars. Hint… it’s not millennials.
by Kevin Oates| November 20, 2018
California’s Hydrogen Highway. New York’s Second Avenue Subway. Boston’s Big Dig. Each one, like the Jetsons and their crazy flying cars, promised to solve transit issues. But unlike George, our daily commutes are still stuck in neutral. Amid rapid transportation innovation, we seem miles away from widespread technology and infrastructure that will revolutionize our daily […]
Using Double Eleven to Pave Your Way for Christmas and Chinese New Year
by Eunice Wong| November 15, 2018
Double 11 (or Singles Day) has evolved from a China-only event to a globally influential shopping festival, turning November from a traditionally low season for retail to a magnetic month of sales. Now that the day itself has passed, it is time for marketers to look beyond the price war to leverage this huge volume […]
How to Win at Double Eleven: the online battleground of social commerce
by Prince Zhang| November 13, 2018
Now 10 years on, the carnival of online shopping that is Singles Day (aka the Double Eleven Festival) has rewritten the rules of consumer e-commerce, retail platform development, user experience, brand marketing, and logistics. At this new milestone, what can we expect to see this year and what approaches are we going to adopt over […]
5 Things I Learned At Web Summit 2018
by Chris Smith| November 12, 2018
Nearly 70,000 people poured into Lisbon this year to attend #WebSummit2018, setting a new record. An action packed three days, with countless talks, debates and keynote speeches across a dozen stages meant that there was an incredible amount to listen and learn from, including insights from our own CEO, Barri Rafferty (pictured below). Here are […]