Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
BANG! The chancellor fired the starting gun for the next general election campaign when he stood up at lunchtime today to deliver his latest spending review for the fiscal year covering 2015/16. Today marked the last serious economic set piece event outside of the annual budget statements before the next general election and it was […]
With President Obama heading to South Africa, Senegal and Tanzania this week, Western media attention is turning once again to Africa. At last month’s World Economic Forum on Africa in Cape Town, I had the chance to hear more about many of the biggest issues facing the continent. As I reported last year, the opportunities […]
The big winners at Cannes this year confirm that the era of social marketing – shaping a brand campaign around a social cause – is fully upon us. Most of the Gold Lion winners helped a social cause, from personal safety (Dumb Ways to Die for Metro Trains in Australia), to marriage equality (First Social Same-Sex Marriage […]
If I counted the number of times certain words were used by presenters at Cannes, “storytelling” and its variations would be at the very top of the list. Storytelling is the talk of the town – yet there is no consistent approach, process or even definition. Seems that you know a good story when you […]
I have to admit that, as a first-timer to Cannes – the city and the festival – I found myself a bit overwhelmed at various points. The scenery, the people, the imagery, the work being featured, and the events – they all scream for your attention. So I welcome a subtle shift in tone as […]
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