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Posts:June 2013

Ketchum Snapshots from Cannes

by Tera Miller | June 28, 2013

Few events capture the attention of the world’s creative community like the Cannes Lions International Festival for Creativity. See below for insights from our post-festival webinar where we bring this week of inspiration to life with learning you can put into practice now.

Break Through Buzz: Catch Him if You Can

by Charlotte Haigh | June 28, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

Drawing the Battle Lines for the Next General Election – George Osborne the Gambler

by Rupert Lewis | June 26, 2013

BANG! The chancellor fired the starting gun for the next general election campaign when he stood up at lunchtime today to deliver his latest spending review for the fiscal year covering 2015/16. Today marked the last serious economic set piece event outside of the annual budget statements before the next general election and it was […]

60 Seconds with Ketchum: Why Public Affairs Matters

by Rupert Lewis | June 26, 2013

Wonder how important public affairs is in protecting your corporate reputation? In a 60 second video our Practice Director, Rupert Lewis, showcases how proactive public affairs engagement can really make the difference.

Africa Rising: The Opportunities and Challenges

by Paul Cohen | June 26, 2013

With President Obama heading to South Africa, Senegal and Tanzania this week, Western media attention is turning once again to Africa. At last month’s World Economic Forum on Africa in Cape Town, I had the chance to hear more about many of the biggest issues facing the continent. As I reported last year, the opportunities […]

Cannes, Social Marketing and the CMO’s Responsibility

by Rob Flaherty | June 24, 2013

The big winners at Cannes this year confirm that the era of social marketing – shaping a brand campaign around a social cause – is fully upon us. Most of the Gold Lion winners helped a social cause, from personal safety (Dumb Ways to Die for Metro Trains in Australia), to marriage equality (First Social Same-Sex Marriage […]