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Posts:Intelligence
President Biden’s State of the Union Address Shines Spotlight on Corporate America
by John Bradbury| March 2, 2022
President Biden addressed Congress yesterday in his first State of the Union address. The speech, whose tagline is “building a better America,” comes as the country enters year three of the pandemic, grapples with rising inflation and faces a geopolitical confrontation with Russia. In a show of support for Ukraine at the top of his […]
2021 Year in Review: Ketchum’s Most-Read Blog Posts
by Chris Ditner| December 23, 2021
If 2020 was the Year of Unknowns, 2021 has been the Year of Uncertainty. At times it has felt like one step forward, two steps back. We’ve seen a year marked by the highs of COVID vaccine availability, the reopening of shops and restaurants, the emotional reunions of families, and the evolution of how co-workers […]
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
by Michele Murray| August 27, 2021
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]
Communications Measurement Trends from AMEC Summit 2021
by Nicole Moreo| June 11, 2021
There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]
Getting Started with the Strategic Planning Process
by Nicole Moreo and Jason Woodward| June 1, 2021
When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]
How to Engage Retail Employees Post-Pandemic
The question of how to engage retail employees is a perennial topic that’s only gathered in urgency over the past year. The survival of many retailers has been due to their essential workers, who never stopped working and have worked harder than ever. Workforce norms transformed as a result, with previous nice-to-haves becoming “new essentials” […]