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Posts:January 2020

Stakeholders, Climate, Health and More: Key Topics at Davos 2020

by Barri Rafferty| January 20, 2020

As more than 30 heads of state and nearly 120 billionaires descend on Davos, Switzerland, for the World Economic Forum’s 50th Annual Meeting, the schedule is shaping up with some predictable themes and some that are newer to this Alpine landscape. As I return for my seventh Davos experience, I’m eager to participate in discussions about […]

NRF Highlights: Retailers are Focusing on Employees and Purpose…Are You?

by James Peters| January 17, 2020

The 2020 NRF: Retail’s Big Show was wall-to-wall technology. From a spill-seeking robot that patrols grocery store aisles to vision-recognition systems for self-checkout, it’s clear artificial intelligence and other technologies are enabling retailers to streamline operations and improve customer experience.   But looking past the headline-grabbing tech, one of the biggest trends during the three-day […]

Don’t Take the Day Off to Honor Martin Luther King, Jr.: Take It On

by Jocelyn Jackson| January 16, 2020

Many employees across the U.S. eagerly look forward to Martin Luther King Jr. (MLK) Day. Is that because of the day’s rich meaning, history and purpose? Sometimes. But sometimes, it’s because it’s the first federal holiday of the calendar year, and, for companies (like Ketchum) that give employees the day off, it feels like a welcome reprieve from the hustle and bustle of returning to work after the haze of […]

How Being a Summer Fellow Kick-started My Communications Career

by Riis Massey-Williams| January 14, 2020

It’s that time of year: Internship Season. From obsessing over likes on your Instagram to patrolling LinkedIn for new Internship postings, congrats—you’re officially becoming an adult! You’ve written your thesis paper, done your SWOT analyses and had your advisors review your resume. Now it’s time to decide: What company is the right fit for you?  I found myself in a similar situation my senior year. Luckily, whilst […]

Making 2020 the Year of Evidence-Based Communications

by Con Franklin| January 13, 2020

“We’ve gone from hardly any data to way too much,” the director of a global health advocacy organization told me over a recent coffee. I understand the sentiment. Twenty years ago, we typically based health PR and medical communications work on a heavy dose of hypothesis. We’d determine that an unmet need for information about a disease existed, and then attempt […]

Follow These Three Trends with Me at NRF 2020

by James Peters| January 9, 2020

“2020 Vision” is this year’s theme for NRF: Retail’s Big Show, the annual industry event that will convene in New York this Sunday. From augmented reality to artificial intelligence, and all points in between, retail is swirling with potentially game-changing trends which brands must explore in the never-ending quest to attract and retain the customer. […]