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Posts:February 2011

Foursquare Predictions for SXSW and Beyond

by Alan Danzis | February 25, 2011

In just a few short weeks, it’ll be South by Southwest (SXSW) time. Two years ago, Foursquare (among other location-based services) was launched at the annual Austin event, and they already have big plans as can be seen from their official Twitter profile:   Foursquare continues to be on a roll, though, not waiting for […]

The Death of the Browser

by Gianni Catalfamo | February 19, 2011

At the LeWeb conference in Paris recently, the Mozilla Foundation discussed how to make the Web experience more “personal.” I think the heart of this discussion is the unmistakable trend, initiated by Apple, but happily followed by Google and Nokia, to constrain Web content into the tightly controlled channels represented by apps. I sometimes marvel […]

Bold Predictions for South by Southwest 2011

by Ben Foster | February 18, 2011

One of the most important digital events of the year, South By Southwest (SXSW), is less than a month away! Ketchum will be there in force with a number of colleagues participating and reporting back to the network and our clients on all the news and excitement that is sure to unfold. Before, during and […]

New Era of Marketing Integrates Online and Offline, Paid and Earned

by Sean Gelles | February 18, 2011

Alex Cecala, Research Associate, and Gary Levison, Research Associate, from Ketchum’s Global Research Network also contributed to this post.  In the past week and a half, a lot of ink has been spilled over the magnitude of this year’s Super Bowl audience. However, despite all that’s been written about the game and ads alike, I still think there is […]

Business Body Language 101: It's Not About What YOU Say, It's About Where YOU Sit

by Adam Kornblum | February 16, 2011

“It has been well-established by researchers that those who can effectively read and interpret nonverbal communication, and manage how others perceive them, will enjoy greater success in life than individuals who lack this skill.” — Daniel Goleman, Emotional IntelligenceThere’s a lot to be said when it comes to observing the world around you. However, what […]

Egypt's Uprising Shows Us the "Global Village" Is Here: So What Does This Mean to Us as Communicators . . . and as Individuals?

by Ray Kotcher | February 15, 2011

Marshall McLuhan’s prediction of nearly 50 years ago that we would be living in a Global Village — that the media will create common and shared experiences among everyone on the planet — was amazingly farsighted. We see clear evidence of this most every day now, with recent events in Tunisia, Egypt and now the […]