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Posts:January 2016

(VIDEO) Global Insights from a World Forum

by Barri Rafferty | January 29, 2016

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, […]

Brands Can’t Bank on the Loyalty of 50+ Consumers

by Andrea Barish | January 28, 2016

When I moved from San Francisco to New York City five years ago at the age of 50, I opened a checking/savings account with a new bank. I really liked my old bank. In fact, we’d been together for more than three decades—since my freshman year in college. I’d picked them because they were the […]

Top 100: The Digital, Social & Media Stories That Shaped 2015

by Stephen Waddington | January 26, 2016

The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics. Here are the 100 most important digital, traditional media and social stories that we spotted […]

WEF: The Imperfect Perfect Leader

by Barri Rafferty | January 25, 2016

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little […]

Six Tips for Brands to Get Smarter About Smartphones

by Barri Rafferty | January 22, 2016

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]

24 Hours in Davos

by Barri Rafferty | January 21, 2016

As Seen In… PRWeek Day one in Davos has come to an end and I can say with certainty that I’ve walked away with some important learnings – some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.