When you work with purpose, the meaning behind the effort awakens something inside, and you realize you are a small part of something much bigger than yourself. It’s a humbling experience. Consciously working with purpose is a life goal of mine, so the opportunity to work on Atlantic Health System’s “Ask Her” breast cancer awareness […]
Bob Peterson, executive vice president and day-to-day lead of Ketchum Studios, talks with North America Director of Client Development Denise Kaufmann about why it’s important for brands to speak out and share stories amidst uncertainty—and what it’s like to run a full-scale studio from your basement. DK: In this environment, many clients are hesitant to […]
What started in 2010 as small online video conference with 1,400 attendees has quickly turned in to a global phenomenon. VidCon US, VidCon Australia and VidCon London are now arguably the world’s largest event for fans, creators, brands, and executives to come together as a community and build on their passion for digital video content […]
“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]
We hear predictions that social media will completely replace traditional broadcast news as the primary channel to reach important audiences. There may be some truth to that. Each day, social media and digital content wiggle their way further into every corner of our lives. Content shared socially can be simple, edgy, immediately accessible, and often […]
During the Holmes Report’s Global PR Summit in Miami, I hosted a session called “Unlocking the Future: What Marketers Can Learn from Game Designers” with visionary game designer and Director of Games Research and Development at the Institute for the Future, Jane McGonigal. Jane is uniquely qualified to offer insights in this area having also […]
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