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Posts:Video

VidCon 2019: Twitch, TikTok & the future of IGTV

by Nataja Lutkenhouse| July 25, 2019

What started in 2010 as small online video conference with 1,400 attendees has quickly turned in to a global phenomenon. VidCon US, VidCon Australia and VidCon London are now arguably the world’s largest event for fans, creators, brands, and executives to come together as a community and build on their passion for digital video content […]

How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas

by Bob Peterson| May 3, 2019

“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]

Putting the Talking Head to Bed

by Tom Barritt| February 27, 2015

We hear predictions that social media will completely replace traditional broadcast news as the primary channel to reach important audiences. There may be some truth to that. Each day, social media and digital content wiggle their way further into every corner of our lives. Content shared socially can be simple, edgy, immediately accessible, and often […]

What We Can Learn from Games

by Rob Flaherty| November 3, 2014

During the Holmes Report’s Global PR Summit in Miami, I hosted a session called “Unlocking the Future: What Marketers Can Learn from Game Designers” with visionary game designer and Director of Games Research and Development at the Institute for the Future, Jane McGonigal. Jane is uniquely qualified to offer insights in this area having also […]

Leave the Apologies Behind

by Barri Rafferty| November 20, 2012

We recently held the second installment of panel discussion series, “Real Women Fostering Women’s Leadership,” titled “Leave the Apologies Behind.”  I was joined by Ellen East, Executive Vice President of Corporate Communications, Time Warner Cable; Erin Ganju, CEO and co-founder of Room to Read; and Lori Klein, Managing Partner, Director, Client Services, Cline Davis & […]

60 Seconds with Ketchum: Corporate Social Responsibility Makes Business Sense

by Chris Abell| May 10, 2012

Corporate social responsibility (CSR) should lie at the core of every company’s operation. Take 60 seconds to find out why and what you can do to improve your company’s efforts with London’s own CSR expert.