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Show Up. Stand Up. Why Values-Based Leadership is the New Normal

Show Up. Stand Up. Why Values-Based Leadership is the New Normal

by Mike Doyle| November 9, 2021

Looking at the year ahead and the powerful mix of opportunities and obstacles, the real new normal is that there isn’t one. How we as marketers and communications professionals tell our brand stories and showcase values-based leadership is more important than ever.   During AMA’s Coffee Break series, two leaders at Ketchum and I took time […]

Collaboration in the Present: Adapting to a New World of Digital Content

Collaboration in the Present: Adapting to a New World of Digital Content

by Tori Kwan, Chris Magura and Elyse Richter| December 18, 2020

In the everything-virtual world of this past year, digital content creators have worked to find some sense of normal by learning to collaborate in a productive way without ever setting foot in a studio or office. Why did we need to continue making? Because consumers never paused their conversations. Whether with brands or our extended […]

Behind the Scenes on a Healthcare Video Shoot with Purpose

Behind the Scenes on a Healthcare Video Shoot with Purpose

by Brooke Stelzer| October 28, 2020

When you work with purpose, the meaning behind the effort awakens something inside, and you realize you are a small part of something much bigger than yourself. It’s a humbling experience. Consciously working with purpose is a life goal of mine, so the opportunity to work on Atlantic Health System’s “Ask Her” breast cancer awareness […]

Telling Client Stories of Hope and Heroism: A Q&A with the EVP of Ketchum Studios

Telling Client Stories of Hope and Heroism: A Q&A with the EVP of Ketchum Studios

by Bob Peterson and Denise Kaufmann| April 27, 2020

Bob Peterson, executive vice president and day-to-day lead of Ketchum Studios, talks with North America Director of Client Development Denise Kaufmann about why it’s important for brands to speak out and share stories amidst uncertainty—and what it’s like to run a full-scale studio from your basement. DK: In this environment, many clients are hesitant to […]

vidcon trends

VidCon 2019: Twitch, TikTok & the future of IGTV

by Nataja Lutkenhouse| July 25, 2019

What started in 2010 as small online video conference with 1,400 attendees has quickly turned in to a global phenomenon. VidCon US, VidCon Australia and VidCon London are now arguably the world’s largest event for fans, creators, brands, and executives to come together as a community and build on their passion for digital video content […]

documentary storytelling for brands bob peterson ketchum

How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas

by Bob Peterson| May 3, 2019

“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]