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Posts:February 2019

Flexing in February: a borderless approach to client service

by Jim Fennelly| February 28, 2019

One of the things I love about working at Ketchum is our borderless approach to client service. It aligns with our “no boundaries” philosophy and means that many of us can not only work across disciplines and industries, but also geographies. On any given day I can field early morning emails from European colleagues and […]

Mobile World Congress 2019: Lessons for B2B Marketers

by Karl O'Doherty| February 26, 2019

The yearly telecoms industry get-together is in full swing this week. Tens of thousands of engineers, business developers, marketers, hacks, and flacks descended on Barcelona for a week full of pintos and previews of what the telecommunications industry will be focusing on for the next 12 months.

Communications During Socioeconomic Change

by Samantha Stark| February 26, 2019

“The Metaspace Economy” is the next fundamental global economic transformation. Breaking through with communications during times of major cultural and economic changes requires a new way of thinking. During these times, experience can be a detriment because it leads to incorrect assumptions around what strategies and tactics will be successful.

“You Never Thought That Hip-Hop Would Take It This Far”: How The Culture Took Over Culture.

by Tony Balasandiran| February 22, 2019

“We are culture. Nothing moves without us.” – JAY-Z In 2009, fashion photographer Tommy Ton posted a pic of Kanye West and his crew on his blog during Paris Fashion Week. You may not remember that pic. But, you may remember the infamous South Park episode it led to. No one pictured was technically supposed to be there, […]

Influencer Marketing Trends for 2019

by Isabel Berger Margot Saunders and Ariella Broitman| February 20, 2019

Influencer marketing experienced a meteoric rise in 2018. A national study found that 70 percent of consumers prefer non-celebrity endorsements to celebrity, demonstrating a clear paradigm shift in the marketing landscape. More than ever, brands are realizing the value of word-of-mouth marketing and peer-to-peer endorsements. However, with increased popularity comes increased scrutiny. As the influencer […]

Wakanda Forever: A Sea Change in Representation at the Oscars

by Jocelyn Jackson| February 14, 2019

Sea change. /ˈsē ˌCHānj/ Noun. a marked change or a transformation. Originally, the phrase was used to describe “a change brought about by sea.” Both definitions aptly define what we are seeing the beginnings of in our society. Particularly with regard to representation across industries. In the film industry, for example, each New Year brings […]