What’s been your favorite Ketchum Blog post this year? As 2011 winds down, we’ve put together a list of some of our favorite posts from this year. We invite you to check out some of the ones you may have missed and let us know if you have any topics you would like us to […]
Dear 2012, Your predecessor, 2011, is just about to depart, and for me, at least, this won’t come a moment too soon. 2011 hasn’t been a completely awful year — we hired some great people, brought home a bumper crop of awards for our client work and added some fantastic new brands to the roster. But […]
This post originally appeared on the blog PSFK. What’s a successful, spouse-less person to do who wants a baby, but has a biological clock that’s running out? When assessing the options, most people tend to think of an anonymous sperm donor, or even “settling” and rushing into marriage. But recently, a shift toward co-parenting has become […]
First and foremost, let’s accept the fact that we all make mistakes, and that for the most part, PR people do a great job of meeting client needs and media needs. Although, mistakes are made on occasion, and they can make the person on the other side of an email pitch or phone call want […]
This post originally appeared in Perspectives, Ketchum’s online magazine. In one word: communications. Of course, no one thing alone can set the stage for an environment where people feel motivated, empowered and inspired to think about a problem a company or a product in a different way. It takes a critical mass of factors to […]
This post originally appeared in Perspectives, Ketchum’s online magazine. However one defines creativity (original, disruptive, outstanding, aesthetic, humoristic, fun), it can be seen as the phenomenon of something of value emerging into existence – being “new,” so to speak. To be or create something “new” is paramount for a company or brand to stand out […]
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