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Posts:April 2018

Are Manners Waning in the Workplace?

by Barri Rafferty| April 27, 2018

Do we condone breakups by text, insulting strangers by tweet and even ignoring emails in an ongoing business relationship? I see common courtesy declining, in both our personal and professional lives. Now granted, I grew up in the South where hand-written thank you notes were a must, and when you shook hands with someone you looked them in the eye. But what has taken the place of what I would simply […]

Powering Voices with AI

by Debra Forman and Tristen Sechi| April 26, 2018

Introducing VOICE IT, Ketchum’s Voice Marketing Solution Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications. Mobile apps made it possible for marketers to bring a […]

Influencer Marketing: Optimizing Targeting – Bots and Boosting

by Ann Wool| April 25, 2018

The pendulum on the perfect influencer marketing model is literally in full swing. It’s swinging from over-indexing on great influencer content to over-indexing on analytics as the end solution – back and forth. This compels us to thoughtfully consider and analyze the right balance to achieve the optimum impact model. It’s informed by the RIGHT […]

From Responsibility to Advocacy: Finding the Right CSR Balance for Your Company

by Jennifer Colpitts Ayers| April 24, 2018

In the past eighteen months we’ve seen more and more companies taking stands on social issues: be it proactively making statements on hot-button issues around gender, gun control and equality; responding to consumer pressure to take products off the shelves; or using its advertising might to advocate for social change. Companies are quickly being forced […]

The Environment Is Under Threat, but Not in the Way You Think

by Monica Marshall| April 20, 2018

Nearly 50 years ago, the U.S. passed legislation to ensure the air we breathe and water we drink is clean, and that endangered animals and federal lands are protected. For 20 years, enforcement of these laws ranged from full swing or lapsed, depending on the political winds. And then something remarkable occurred: the American people […]

For Airlines, Real-Time Crisis Communications Becomes Even More Real

by John Bailey and John Bradbury| April 18, 2018

Ever since Virgin America became the first airline to offer on-board Wi-Fi in 2008, it didn’t take Nostradamus to predict that the day would come when an aviation emergency would be broadcast live in real-time by a passenger using this new online connectivity option. After all, from terrorist attacks to natural disasters, few major events […]