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Sports Marketing Lessons from the 2020 Tokyo Olympic Games

Sports Marketing Lessons from the 2020 Tokyo Olympic Games

by Elisabeth McClure| August 17, 2021

Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]

What Does Healthcare’s Future Look Like Post-COVID-19_ - illustration of medical symbols intertwined

What Does Healthcare’s Future Look Like Post-COVID-19?

by Anya Kotova| April 28, 2021

To predict the future of healthcare in the U.S., let’s start with its past. The modern centralized healthcare system arguably originated following the 1918 influenza pandemic, which changed the way healthcare was provided around the world. The crowd-driven nature of influenza forced us to rethink the way we cared for people. It moved us away […]

Street sign - Dear London, creativity is a way of dreaming. Let's keep on dreaming

How Lockdown Changed Everything I Thought I Knew About Creativity

by Emily Gosen| April 14, 2021

Ever since I started working, I’ve always had this (some may say irrational) fear that one day I’ll just wake up and stop being creative. Run out of ideas. And basically, not be able to do my job. I know this is highly unlikely, but bear with me. A little over a year ago we […]

Five Communications Strategies That Will Outlast the Pandemic - word bubble made up of index cards

Five Communications Strategies That Will Outlast the Pandemic

by Bill Zucker| March 25, 2021

The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]

Popping the Big-City Bubble- Moving Back Home During Lockdown - author standing in country landscape

Popping the Big-City Bubble: Moving Back Home During Lockdown

by Rachel Rix| March 23, 2021

Today is the anniversary of the first UK COVID lockdown.  It’s also a moment to reflect on learnings from the past year we can apply to a post-pandemic world. Some apply to the way we interact with our clients and teams, but others are reflective of the changes we’ve made in our daily lives. For […]

The New Essentials - Working Lessons from a Year in the Pandemic - featured

One Year in: Embracing and Managing the Changing Workplace

by Tamara Norman and Lauren Butler| March 16, 2021

It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]