News + Views

by Bettina Garibaldi| February 11, 2021

The recent news that the U.S. is weighing the possibility of requiring a negative COVID-19 test for domestic air travel is a strong reminder of how important the vaccine is for the travel industry, and for all of us who travel for personal or business reasons. The travel, hospitality and leisure sector was one of […]

by Lisa Sullivan and | January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

by Jessica Clifton| December 22, 2020

Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]

by Hilary McKean| December 22, 2020

At Ketchum, we close each year with a look back at our top-performing blog posts—always a powerful indicator of emerging industry trends, thought leadership topics and communications themes. This year, our review reveals a dramatic shift in high-performing content. COVID-19 pushed traditional thought leadership off the tally sheet in favor of a balance between human-focused […]

by Tamara Norman and Lauren Butler| December 15, 2020

No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]

by Ketchum| December 11, 2020

The milestone we’ve waited for throughout 2020 has finally arrived. Vaccines to protect against the COVID-19 virus are winning approval, moving through supply chains, and beginning to be administered.  As this process unfolds, there will be many factors companies can’t control, like the local availability of vaccine doses. But what they can control may go a long way toward helping employees and customers through the next […]