NEWS + VIEWS
Posts:Coronavirus
Super Bowl 2022: The New Normal
by Patrick Wixted| January 20, 2022
Super Bowl 2022, the sports and cultural event of the year, is squarely on the horizon, but sunny LA is getting a bit clouded due to Covid-19 concerns caused by the Omicron variant. As my esteemed colleague Lisa Sullivan indicated in her blog post about CES, Omicron isn’t delaying our return to normal, it’s accelerating […]
Seven Things I Learned at NRF 2022
by Abby Lovett| January 19, 2022
I picked my eight-year-old daughter up from a playdate the evening before I departed for NRF 2022, “Retail’s Big Show.” As they were parting ways, my kiddo and her friend exchanged avatar information. When I asked her buddy why she had decided to go with an avatar that is a mustachioed man in a Hawaiian […]
Hitting Reset on CES 2022
by Lisa Sullivan| January 4, 2022
What Will This Week’s Show Teach Us About the Year Ahead for the Technology Industry? CES has long been viewed as a bellwether for the technology industry. In boom years, the Convention Center and surrounding hotels have been bursting at the seams, and the residents of Las Vegas welcomed us with open arms. Hopes were high that CES 2022 would mark a major […]
2021 Year in Review: Ketchum’s Most-Read Blog Posts
by Chris Ditner| December 23, 2021
If 2020 was the Year of Unknowns, 2021 has been the Year of Uncertainty. At times it has felt like one step forward, two steps back. We’ve seen a year marked by the highs of COVID vaccine availability, the reopening of shops and restaurants, the emotional reunions of families, and the evolution of how co-workers […]
Act Now: Four Trends in 2022 Employee Communications
by Tamara Norman and Lauren Butler| November 9, 2021
How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022. During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]
Sports Marketing Lessons from the 2020 Tokyo Olympic Games
by Elisabeth McClure| August 17, 2021
Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]