Employee engagement is one of the biggest talking points when it comes to change management projects, and at first sight there are a variety of potential starting points to stimulate employee engagement. I would like to take a moment to unravel the seemingly overwhelming challenge of trying to identify potential core elements of successful employee […]
When Dr. Brenda Wrigley, Chair of the Public Relations department at Syracuse University’s S.I. Newhouse School, sent out an e-mail asking students to join Ketchum’s Mindfire crowdsourcing community, I leaped at the chance. Fast-forward seven months, and Mindfire has become an integral part of my life by providing experience with real clients through a world-renowned agency. […]
Recently, I had the opportunity to travel to the world’s fifth-largest nation for a close-up look at how social media are evolving in the rapidly growing country of Brazil. During my trip, I had the chance to offer my impressions of the social media scene both in Brazil and the world in general for a […]
This has certainly been one of the more eventful news weeks that I can remember as of late. Think about it. We had an earthquake. Steve Jobs resigned. And now there’s a hurricane barreling up the east coast and potentially headed to New York City.What’s even more impressive is that if you are an avid […]
In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much […]
Today’s rapidly evolving social media formats and new media technologies are creating as many new ways for PR pros to connect with the media as they are creating new ways of communicating for people. Facebook, Twitter, Foursquare and Google+ are among just a few of the always-on media that enable media relations specialists and corporate […]
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