This week, I’m a guest blogger for the PRWeek Insider blog and am sharing some perspectives on several PR topics that have been on my mind lately. In my second post, I talk about the challenge for women to more assertively manage their personal brand and become more vocal in the news for their industries. […]
Earlier this year, Ketchum made a major move in its global expansion by increasing its investment in our Greater China operations to a majority position. And as one of the first of many steps to fully bring our China colleagues into the Ketchum family, we are now working to bring Ketchum University to China. To […]
This week, I’m blogging for the PRWeek Insider blog on several timely PR topics. My first post looks at integrating different agencies’ skills and services into one cohesive approach for a client campaign and the related challenges we sometimes experience. I invite you to read the full post here and share your experiences with me.
Turnabout is fair play, they say, and I have to admit it was more than a little satisfying to be on the other side of client presentations for a change. As written earlier, Ketchum served as global sponsor for the Cannes Lions Young Marketers Competition, which saw two-person teams from client organizations from 17 countries […]
This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.While some may think that technology is transforming creativity, the panelists for today’s session […]
If there’s such a thing as right-brain boot camp, mine just spent a week there. Participating in PR brainstorms, cartooning my first-ever legitimate comic strip to convey a corporate business case, reaching out to students all over the globe to join Ketchum’s crowdsourcing site, Mindfire – these tasks demanded a level of creativity that last […]