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Posts:June 2016

The Brexit Vote and Our Vital Role as Counselors

by Rob Flaherty | June 30, 2016

Anytime we are surprised by a sudden, unexpected shift in public opinion it’s an opportunity for us to think about our role as counselors. At our best, communications counselors are sensors of social change, anticipating shifts in societal expectations, able to see around corners faster than most. We are, or should strive to be, experts […]

Breaking Through Barriers to Great Leadership: A KLCM Five Year Worldview

by Rod Cartwright | June 30, 2016

Five years ago, we set out–through our annual Ketchum Leadership Communication Monitor (KLCM) Study–to answer two simple questions: “What does the world think of its leaders?” and “What can those leaders, and the organizations they steer, do to restore confidence? (click to tweet)” Issues that lie at the heart of what we do to help […]

Influencer Relations Has Officially Made it to High School

by Ann Wool | June 29, 2016

As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding […]

LGBT Pride Month: Celebrating Talent Without Bias

by Michael Maldonado | June 27, 2016

June is LGBT Pride Month in the United States – a time for people, businesses, cities, etc. across the country to recognize and celebrate the diversity, contributions and accomplishments of the LGBT community. And while we celebrate the progress that the community and its allies have fought so hard to make thus far, LGBT Pride […]

Meet the CMOs of Tomorrow: The Cannes Young Lions Marketers Competition

by Barri Rafferty | June 24, 2016

17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to win a prestigious Gold Lion. Ketchum has sponsored the Cannes Young Lions […]

A Place for VR and IRL at the Beach and at the Communications Table: Ketchum Launches Ketchum VR

by Barri Rafferty | June 24, 2016

From the beaches of Cannes for the Cannes Lions Festival this week, to the beaches of Rio for the upcoming Olympic Games, this summer brands will turn out more VR content than ever before. In fact, Deloitte Global projected VR will hit $700m in hardware sales in 2016, with roughly 2.5 million VR headsets and 10 million […]