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Posts:December 2014

Why I Resolve to Not Make New Year’s Resolutions

by Amanda Kowal Kenyon| December 30, 2014

“A New Year’s resolution is something that goes in one year and out the other.” ~Author Unknown As 2014 winds down, I know that, for many, the year will come to a close with the long-standing tradition of establishing self-improvement resolutions for an even better 2015. Here’s the problem—when the celebration wears off, resolutions tend […]

Saban Smiles

by James Peters| December 22, 2014

Most Saturdays this fall, my family and I watched Nick Saban and the Alabama Crimson Tide dismantle their opponents. During the SEC Conference Championship game, victory was at hand, though from Saban’s expression, you would think someone had broken one of Alabama’s national championship trophies. Why so stern in the face of victory I often […]

2015 Global Sports Business Outlook: Top 10 Opportunities for Brands

by Shawn McBride| December 22, 2014

Even though 2015 isn’t an Olympic Games or (men’s) FIFA World Cup year, there are a number of premier international sporting events and competitions taking place—from the ICC Cricket World Cup in Australia and New Zealand in February and March, the UEFA Champions League Final in Germany in June, the Pan Am Games in Toronto […]

10 “Nudges” to Radically Change Your Organization

by Stephen Waddington| December 19, 2014

Wholesale organizational change is hard and occasionally painful work. Those tasked with leading the charge are keen to innovate and exploit life-hacks wherever possible. Nudge Theory is a technique developed in behavioral science and psychology that asserts small indirect suggestions can have a huge change and positive effect on outcomes. Nudge Theory came to prominence […]

Ketchum Corporate, Public Affairs & Technology: A Year in Review

by Rupert Lewis| December 17, 2014

It’s been a year of highlights, low points and upheavals across the political and business landscape in the UK and around the globe. As the Ketchum team peers into our Christmas crystal ball we look back at some of key issues which piqued our interest over the last twelve months, and what we have to […]

Top Digital News

by Prita Das| December 17, 2014

Twitter’s top ten political moments of 2014 Twitter is becoming an increasingly critical communications tool for politicians and political organisations, and so it is fitting that the social platform has released the top ten Twitter political moments of 2014. The most-shared political Tweet was the first Tweet by the CIA, whilst the biggest government and […]