Visual Tsunami: Why Images Will Win Over Text
Visual communication has always had a stronger impact in marketing than heavy text-based campaigns, but today we are seeing a dramatic shift in how people recognize, perceive and use information, changing how we work in marketing and, especially, public relations. I began my career as a journalist and had a proclivity for text along with […]
How Can the Success of a PR Campaign Be Quantified?
The need for PR professionals to prove the value of their work and provide clients with a quantifiable ROI has never been greater. Recognizing this need, Ketchum London and PRmoment recently hosted a conference on PR Analytics for senior PR and communications professionals. The great line-up of speakers included David Rockland, Partner/CEO, Ketchum Global Research […]
As the World’s Leadership Crisis Drags On, Research Points to the Cure
In March 2012, Ketchum was pleased to publish the findings of the inaugural Ketchum Leadership Communication (KLCM) study, revealing not only on an unambiguous crisis of confidence in leaders and how they are communicating, but also on a clear blueprint that leaders and their advisors can follow in rebuilding confidence. We are now excited to […]
The Labour Party’s in Need of a Southern Strategy
Last month’s Eastleigh by-election set off a ripple effect that was felt by all the main UK political parties. The Liberal Democrats salvaged a respectable victory given the dreadful battering they received at the hands of the media over the previous fortnight. The Tories had a nightmare campaign, squeezed into third place by the UK […]