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Posts:October 2019

Coming Up Clutch: The Bridge Between Crisis Preparedness & Major League Baseball

by Blake Rhodes and Doug Petkus| October 15, 2019

For sports fans, October means playoff baseball. Only 10 of 30 teams earn a chance to compete for the 2019 World Series title, and none got there by accident. Major League Baseball teaches us that taking year-round steps to avoid calamity during the season is a blueprint for all organizations – regardless of industry. Injuries, […]

User-generated Content: 5 “Contexts” to Consider Before Launching Your Next Campaign

by Frederik Tautz| October 14, 2019

The Internet is filled with examples of brands brilliantly engaging with consumers and fans to co-create waves of exciting content and conversations that drive trust and sales. The Internet is also filled with examples of brand campaign calamities completely derailed by user-generated content (UGC). As a communicator, are there steps you can take to protect […]

Hispanic Heritage Month: The Latin Influence on Hip-Hop

by Tony Balasandiran| October 10, 2019

When DJ Kool Herc and his sister Cindy threw a back to school jam on August 11, 1973 at a rec room in the South Bronx, it was the birth of a nation. As the Bronx was burning, hip-hop rose from the ashes – a culture born from the socioeconomic oppression and racist policies targeting Black, Latin, and Caribbean American […]

10 factors that contribute to viral content success

by Jarrad Blyth| October 8, 2019

We’ve all heard the phrase, “Can we make that go viral?” Some companies and practitioners in the content space claim they have a secret sauce. But is there really a single approach that can unlock the door to millions of views, comments, shares, and mainstream publicity? What is viral content? Let’s start with the basics. […]

Digital Summit DC: Are Your Digital & Social Media Strategies In, or Out?

by Deborah Birch| October 3, 2019

We look forward to attending the Digital Summit, which comes to DC each year, to draw inspiration from industry leaders and peers as we approach Q4 and head into a lot of planning for the new year. Speakers this year spanned from top social media execs to Randi Zuckerberg (who loves to remind us that […]

The Tourism Effect: What we learned at World Tourism Day Forum 2019

by Erin Abney| October 2, 2019

The travel and tourism industry is one of the world’s largest – and most powerful – economic sectors; creating jobs, driving exports and generating prosperity across the globe. According to the World Travel and Tourism Council, the tourism sector grew more in 2018 than all other economic sectors but one, adding a record $8.8 trillion […]