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Posts:October 2019

Chicago Ideas Week: How to Kill a Great Idea

by Joe Duquette| October 29, 2019

Coming into Brad Keywell’s conversation at Chicago Ideas Week – the largest ideas festival in the world for a global network of thinkers ranging from Bill Clinton to Common – I assumed the talk would steer toward separating good ideas from bad. As an associate planner at the recently-crowned Global Creative Agency of the Year […]

Influencers with Authority: Beyond the Follow Count

by Jaime Schwartz| October 23, 2019

Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]

Bolstering Cybersecurity Resiliency: Top 5 Trends for 2019

by Katherine Mackey| October 18, 2019

The world of cybersecurity is constantly evolving as hackers adapt their techniques, creating new tools and workarounds to exploit vulnerabilities that most businesses don’t even know exist until it is too late. Companies and security teams are fighting to become more agile and keep up pace.

Coming Up Clutch: The Bridge Between Crisis Preparedness & Major League Baseball

by Blake Rhodes and Doug Petkus| October 15, 2019

For sports fans, October means playoff baseball. Only 10 of 30 teams earn a chance to compete for the 2019 World Series title, and none got there by accident. Major League Baseball teaches us that taking year-round steps to avoid calamity during the season is a blueprint for all organizations – regardless of industry. Injuries, […]

User-generated Content: 5 “Contexts” to Consider Before Launching Your Next Campaign

by Frederik Tautz| October 14, 2019

The Internet is filled with examples of brands brilliantly engaging with consumers and fans to co-create waves of exciting content and conversations that drive trust and sales. The Internet is also filled with examples of brand campaign calamities completely derailed by user-generated content (UGC). As a communicator, are there steps you can take to protect […]

Hispanic Heritage Month: The Latin Influence on Hip-Hop

by Tony Balasandiran| October 10, 2019

When DJ Kool Herc and his sister Cindy threw a back to school jam on August 11, 1973 at a rec room in the South Bronx, it was the birth of a nation. As the Bronx was burning, hip-hop rose from the ashes – a culture born from the socioeconomic oppression and racist policies targeting Black, Latin, and Caribbean American […]